The Asian-American Commercial center.


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Source: Consumer Expenditure Survey 2007 (most recent information accessible) The Asian populace ... Filipinas Magazine, a month to month news magazine, encountered a drop-off in the land ...
Transcripts
Slide 1

The Asian-American Marketplace

Slide 2

Table of Contents Demographic Profile Slides 4-11 Geographic Patterns Slides 12-17 Purchasing Power Slides 18-22 Spending Patterns & Consumer Behaviors Slides 23-32 Media Usage Slides 33-45 Internet Usage & Technology Slides 46-52

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According to the Census Bureau, the U.S. Asian populace achieved 13.5 million in July 2008, growing 2.6% versus the earlier year. Asian-Americans represent 4.5% of the U.S. populace. Source: U.S Census Bureau, 7/08

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A Demographic Profile

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Key Census Bureau Facts The middle period of Asians in the U.S. is 35.8, one year more youthful than the middle age for the aggregate U.S. Top urban communities for Asian-Americans are Los Angeles, New York and San Francisco. Middle family pay is $66,935 for single-race Asians, the most noteworthy among all race bunches. 49.5% of single-race Asians 25 and more seasoned have a four year college education or more elevated amount of training. This thinks about to 27.5% for all individuals 25 and more seasoned. 19.6% of single-race Asians 25 and more seasoned have a graduate or expert degree. This contrasts and 10.1% for all individuals 25 and more established. Source: U.S. Enumeration Bureau 7/08, American Community Survey 2007 ( most recent information accessible)

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Educational Attainment Percent of "25 and Over" in Asian-American Population Source: U.S Census Bureau, Current Population Survey 7/08, American Community Survey 2007 (most recent information accessible)

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Household Income Percent Distribution of Asian-American Household Income in 2007 Source: U.S Census Bureau, Current Population Survey 7/08

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Types of Housing 61% of Asian buyers possess their own particular homes. There are 46% of Asian property holders with home loans. 15% of Asian property holders are without home loans. 39% of Asian customers are tenants. Source: Consumer Expenditure Survey 2007 (most recent information accessible)

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The Asian populace contains numerous gatherings who vary in dialects talked, society and length of habitation in the United States. This is reflected in the demographic qualities of these gatherings. Source: U.S. Evaluation Bureau

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Chinese-Americans Are Largest Asian Group Population in Millions Population gauges speak to number of individuals who are both of a specific itemized assemble just or are of that gathering in mix with one or more other Asian definite gatherings or races. Source: U.S. Enumeration Bureau, "Truths for Features," May 2007 (most recent information accessible)

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Next to Spanish, Chinese is the most generally talked non-English dialect in the nation, with 2.5 million speakers. Source: American Community Survey 2007 (most recent information accessible)

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Geographic Patterns

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California Has Largest Population of Asian-Americans California had the biggest Asian populace in 2008 (4.6 million), and in addition the biggest numerical increment amid the 2006 to 2007 period (46,746). New York (1.4 million) and Texas (841,016) followed in populace; Texas (33,659) and Florida (18,619) followed in numerical increment. In Hawaii, Asians made up the most elevated extent of the aggregate populace (39.3%), with California (12.5%) and New Jersey and Washington (7% each) next. Source: US Census Bureau, 5/08

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Ten States with the Largest Asian-American Populations California 4,581,890 New York 1,368,585 Texas 841,016 New Jersey 506,159 Illinois 664,251 Hawaii 558,933 Washington 437,783 Florida 416,318 Virginia 378,226 Massachusetts 321,130 Source: U.S. Enumeration Bureau, "Populace Estimates," 5/08

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Hawaii Has the Largest Percentage of Asian-Americans in Its Total Population States with the biggest rate of Asian-Americans in their aggregate populace in 2008: Hawaii 39.3% California 12.5% New Jersey 7.7% Washington 6.7% New York 7.0% Nevada 6.2% Alaska 4.5% Maryland 5.1% Virginia 4.9% Massachusetts 5.0% Source: U.S. Enumeration Bureau, "Populace Estimates," 5/08

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Percentage of Asian Population by State 2006 Data Classes Percent 0.8 - 1.7 1.8 - 3.3 3.7 - 6.0 7.0 - 13.6 26.0 - 56.0 Source: U.S. Statistics Bureau, "Populace Estimates," 5/17/07

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Ethnic Population Growth Projection for California Is Exceptional California Population Estimates for 2020 Source: ncmonline.com, "Why Ethnic Media?"

Slide 18

Purchasing Power

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Asian purchasing power measured $509 billion in 2008. It has expanded 337% from 1990-2008, which is more than twofold the aggregate populace\'s increment. Asian purchasing force is figure to reach $752 billion by 2013. Source: University of Georgia Selig Center for Economic Growth, Third Quarter 2008

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Top 10 States Account for 75% of Asian-American Buying Power California $162.8 billion New York $51.4 billion Texas $32.7 billion New Jersey $31.7 billion Illinois $22.5 billion Hawaii $21.9 billion Washington $16.3 billion Florida $15.8 billion Virginia $14.7 billion Massachusetts $12.9 billion Source: University of Georgia Selig Center for Economic Growth, Third Quarter 2008

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States with the Largest Growth in Asian-American Buying Power Nevada 1,020 North Carolina 730 Georgia 699 Arizona 664 Nebraska 635 Texas 610 South Dakota 584 Delaware 584 Minnesota 582 Florida 567 State % Increase 1990-2008 Source: University of Georgia Selig Center for Economic Growth, Third Quarter 2008

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Factors Leading to the Gains in Asian-American Buying Power Asian-Americans are by and large preferred taught over the normal American, and in this manner hold numerous top-level occupations in administration, proficient or logical claims to fame. U.S. Asians are more youthful and entering the workforce interestingly or progressing in their vocations. Almost all Asians are urbanites – 95% of Asians lived in metro zones in 2002. The Asian-American populace is developing more quickly than the aggregate populace, generally on account of migration. Source: University of Georgia Selig Center for Economic Growth, Third Quarter 2008

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Spending Patterns And Consumer Behaviors

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Asian-American shoppers have generally spent more than the normal U.S. family unit on lodging, nourishment, instruction, telecom administrations, vehicle buys, family unit apparatuses, furniture, and individual protection. Here\'s a more critical take a gander at some of these classes. Source: U.S Bureau of Labor Statistics, Consumer Expenditure Survey 2007 (most recent information accessible)

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Top Asian-American Average Annual Consumer Expenditures Average Spending Per Consumer Unit Product/Service Asian-American All Consumers Housing $22,554 $16,920 Transportation 10,921 8,758 Personal Insurance & Pensions 6,868 5,336 Food at Home 3,890 3,465 Food Away from Home 3,249 2,668 Utilities, Fuels & Public Services 3,436 3,477 Apparel & Services 2,709 1,881 Health Care 2,170 2,853 Entertainment 2,454 2,698 Education 1,627 945 Source: U.S Bureau of Labor Statistics, Consumer Expenditure Survey 2007 (most recent information accessible)

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Study of Asian-American Brand Preferences And Consumer Behaviors Retail – Asian-Americans shop as often as possible at retail chains, with about a third frequenting retail chains no less than 1-3 times each week. Car - Japanese auto brands are a top decision among the respondents, with Toyota and Honda having the most elevated proprietorship. Among the sub-sections, Indians and Koreans have the most astounding buy goal among every one of the gatherings. Protection – Asian-Americans have the most noteworthy item proprietorship rate for accident coverage, trailed by medical coverage and extra security. Cost and notoriety are the top criteria for selecting an insurance agency. Remote/Telecom - The nature of nearby and national scope was the top foundation in Asian-Americans\' buy choice. Other top elements included content informing and SMS ability. InterTrend Communication\'s Knowledge Center studied 1,380 individuals, including Chinese, Vietnamese, Korean, Filipino, and Indian fragments, both in legacy dialects and in English: Source: Asian Reporter , 5/22/07 (most recent information accessible)

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Asian-Americans Research Gadgets Online Asians refer to the Internet as the most imperative wellspring of data about buyer hardware in a study charged by Microsoft Digital Advertising Solutions. The study of 10,000 MSN/Windows Live clients in Asia was directed by Synovate. 86% of respondents utilized the Internet for examination. Daily papers and verbal exchange were at 37%. Items regularly scrutinized were cellular telephones, trailed by computerized cameras, tablets and TV. 25% of those studied had acquired a purchaser hardware gadget in the previous 12 months. Source: eMarketer 2/5/08

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Asian Immigrants Buy Foods that Remind Them of Home Food is normally attached to culture, and migrant groups keep on seeking out sustenances they appreciated in their nations of origin. Asian-Americans purchase brands and nourishments they know, and don\'t purchase much American sustenance, as indicated by a study by InterTrend. Over all nationalities, 63% of Asian-Americans say they eat an eating regimen of under 40% American sustenance. 67% rate solid fixings/nourishment as a basic or noteworthy element affecting their buys. Asian-Americans reported that they set up the propensity for oftentimes purchasing new vegetables while in their nation of origin, and trust that solidified or bundled nourishments aren\'t as sound and don\'t taste as great. Source: Marketing to the Emerging Majorities, 2/1/2007 (most recent information accessible)

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Marketing to Asian-Americans in Supermarkets Nearly 50% of Asian-Americans (46%) say a markdown is an exceptionally viable methodology to urge them to purchase a nourishment item, trailed by purchase one-get sans one offers (45%). The best technique for getting Asian-Americans to attempt new items or brands is to offer free examples in the store. Source: Marketing to the Emerging Majorities, 2/1/2007 (lat

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