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THE BEST IN FRANCE PROJECT.


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The Best In France research project is conducted under the supervision of: Prof. Michael SEGALLA HEC—Paris M. Jack ANDERSON Ernst & Young MICROSOFT IN FRANCE THE BEST IN FRANCE PROJECT Laurent BRIGHEL Julien COSSE Bruno DUBREUIL François-René GROSSET
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Slide 1

The Best In France examination task is led under the supervision of: Prof. Michael SEGALLA HEC—Paris M. Jack ANDERSON Ernst & Young MICROSOFT IN FRANCE THE BEST IN FRANCE PROJECT Laurent BRIGHEL Julien COSSE Bruno DUBREUIL Franã§ois-Renã© GROSSET Damien HOULLE www.bestinfrance.org

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MICROSOFT FRANCE EUROPE ME AND AFRICA ASIA South AMERICA South PACIFIC North and Central AMERICA MICROSOFT IN FRANCE About MS Corp. Association MS France association Financial Statement History of MS Activities Microsoft in France advantages & limitations Synthesis

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CEO MICROSOFT IN FRANCE Customer Satisfaction and Services Public Administration About MS Corp. Association MS France association Financial Statement History of MS Activities Marketing & Communication Human Resources Developer and Platform Evangelism Enterprise & Partners PME/PMI Services Home & Entertainment MSN Legal and Corporate Affairs Finance Microsoft in France advantages & limitations Synthesis

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MICROSOFT IN FRANCE MICROSOFT CORP. (’04 figures) World turnover 36,8 B$ France evaluated turnover around 1,5B€ About MS Corp. Association MS France association Financial Statement History of MS Activities Net Income 8,2B$ Assets 92,4B$ Microsoft in France advantages & limitations Synthesis

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1975 1983 1989 2005 HISTORY OF MICROSOFT IN FRANCE 1975 : Creation of Microsoft in the USA 3 Key-dates : 1983 : Creation of Microsoft France in Les Ulis (Courtaboeuf) 1989 : Creation of Microsoft EMEA in La Dã©fense 2005 : INRIA Partnership (will be created later) MICROSOFT IN FRANCE About MS History of MS Chronology France EMEA Activities Microsoft in France advantages & imperatives Synthesis

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CREATION OF MICROSOFT FRANCE One date : january ‘83 : MS France was made by Bernard VERGNES One objective : to offer MS items on the French market, by overseeing showcasing, deals, and appropriation One thought : A nearby CEO for the neighborhood market (B. VERGNES in France) with free hands MICROSOFT IN FRANCE About MS History of MS Chronology France EMEA Activities ABOUT MICROSOFT FRANCE 4 months to make the structure (SARL) 100 % claimed by MS USA 5 workers toward the starting Microsoft in France advantages & imperatives Synthesis

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ABOUT THE LOCATION IN FRANCE : Courtaboeuf Dynamism : Apple, HP, Micral, …, are as of now there Proximity of « brains » : colleges, examination focuses, … Proximity of items : Rungis, Orly Airport MICROSOFT IN FRANCE About MS History of MS Chronology France EMEA Activities Microsoft in France advantages & requirements Synthesis

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CREATION OF MICROSOFT EMEA In 1987, a few national workplaces are opened by the 3 pioneers Lack of structure between US HQ and 10 European HQs Political foundation : development of Europe, fall of Berlin Wall MICROSOFT IN FRANCE About MS History of MS Chronology France EMEA Activities ABOUT MICROSOFT EMEA May 1989 : Bill GATES gave B. VERGNES the obligation of making and dealing with the European HQ A turnover of 200 M$ To start, 3 individuals in the HQ : B.VERGNES, a right hand and an American official chief Microsoft in France advantages & requirements Synthesis

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ABOUT THE LOCATION : FRANCE 5 potential areas : London, Brussels, Paris, Geneva, Frankfort By end, 2 finalists : London and Paris won for social reasons MICROSOFT IN FRANCE About MS History of MS Chronology France EMEA Activities ABOUT THE LOCATION : LA DEFENSE La Defense was picked on the grounds that : Its dynamism (structures, CNIT, Grande Arche…) Proximity to Charles de Gaulle Airport Proximity to Paris. Microsoft in France advantages & imperatives Synthesis

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3 TYPES OF CUSTOMERS MICROSOFT IN FRANCE About MS History of MS Chronology France EMEA Activities Customers Products COMPANIES PEOPLE EDUCATION SALES SYSTEM Computers manufacturers Software Houses Professional Retailers Microsoft in France advantages & limitations Synthesis

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COMMUNICATE LEARN HOME & ENTERTAINMENT WEB APPLICATION SERVERS DECISIONS TOOLS SOFTWARE DEV DEAL WITH DATA COMPANIES CRM/ERP SOFTWARE DEV MICROSOFT IN FRANCE About MS History of MS Chronology France EMEA Activities Customers Products Microsoft in France advantages & requirements Synthesis

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France advantages & imperatives Passion for clients, for our accomplices, and for innovation France Values Culture of Microsoft organization versus France Solutions French Market French Market Constraints Finance Image Openness and awareness Integrity and trustworthiness Taking on enormous difficulties and seeing them through Accountability to clients, shareholders, accomplices, and workers for duties, results, and quality Constructive self-feedback, self-change, and individual fabulousness Microsoft in France advantages & imperatives Synthesis

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France advantages & requirements A “Why?” Culture Where are the victors? Solid Individualism France Values Culture of Microsoft organization versus France Solutions French Market French Market Constraints Finance Image Not Risk Takers Too much feedback yet no activity Low Adaptation to different societies Creativity Strategy Very great profitability Strong information Very great comprehension of different societies Strong ability to conceptualize unpredictability Microsoft in France advantages & requirements Synthesis

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Create a decent Environment for workers France advantages & limitations Hierarchy with low number of levels Daily utilized French and English France Values Culture of Microsoft organization versus France Solutions French Market French Market Constraints Finance Image Open Spaces Are French Employees irritated by this sort of Working Environment? Alternately Chapitre 1 Chapitre 2 Chapitre 3

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Quantitative Individual Collective Qualitative People arranged workplace France advantages & imperatives France Values Culture of Microsoft organization versus France Solutions French Market French Market Constraints Finance Image High possibilities Microsoft spotting framework Hiring framework criteria : Strong encounters in innovative organizations Fluent in English Strong encounters in US organizations “PLUG AND PLAY” Microsoft in France advantages & limitations Synthesis

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French Market attributes Fast Market development High number of «â early adoptersâ â» Long period before Market development The French Market Investments in new advancements are twice not as much as in other European nations IT is not seen as an apparatus upgrading execution of the organization A considerable measure of new organizations are made every year Not an immersed Market with a high potential development France advantages & requirements France Values Culture of Microsoft organization versus France Solutions French Market French Market Constraints Finance Image Microsoft methodology Microsoft does not hope to build its piece of the pie It serves to make the business sector greater by : Offering counseling answers for French IT organizations Communication procedure on new advancements Microsoft in France advantages & requirements Synthesis

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France limitations The “good enough” soul High imperviousness to changes Customer’s grumblings are higher in France advantages & imperatives France Values Culture of Microsoft organization versus France Solutions French Market French Market Constraints Finance Image Microsoft arrangements Marketing exertion is greater in France Microsoft in France advantages & requirements Synthesis

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Competitive exchange off between workers charge framework and France typical cost for basic items (with the exception of high wages) France advantages & limitations Pro France Values Culture of Microsoft organization versus France Solutions French Market French Market Constraints Finance Image High taxation rate High work cost Low esteem included exercises centralization in Ireland (bookkeeping, costs) Financial courses of action with MS Ireland Cons The Microsoft Solution Microsoft in France advantages & limitations Synthesis

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France advantages & imperatives Sales commission is given to MS France Values Culture of Microsoft organization versus France Solutions French Market French Market Constraints Finance Image MS Ireland gathers turnover MS France circulates items Microsoft in France advantages & requirements Synthesis

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BIG IT Companies Partnership in Research and Development Ensure Security through automaic Updates Ensure items Quality E.G.: Dassault System Partnerships E.G.: ENST hatchery MS needs to assist youthful with beginning ups INRIA: Improve R&D in France These ventures are going to increment in France and In Europe Small IT Companies Helped on Marketing and Investments MS offers Chief Product Officer counseling - > CAP program Products referenced on Microsoft Catalog - > EMPOWER Program Offers items at low costs amid 2 years Improve Security Newsletters Conferences Automatic redesigns Warnings to clients through “sms”, “e-mails” MS needs to enhance the picture of their items French Employment 1 occupation made at MS France - > 8 employments made Retraining in IT through Certified project - > Make vanish the absence of workers in the IT business Programs made Certification to MS Products at low costs There is a need to adjust to each and every performing artist of the French IT Market Microsoft experiences an awful picture in France advantages & limitations Customers Decision creators IT France Values Culture of Microsoft organization versus France Solutions French Market French Market Constraints Finance Image NO Investments NO Jobs made Products Quality Better administrations Prices too hig