"The Commissay - It's Justified regardless of the Trip".


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Sparing in the store: purchasing more esteem brands, utilizing coupons, purchasing essential fixings ... of their approach to discover deals. Shopping various stores for the best ...
Transcripts
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"The Commissay - It\'s Worth the Trip" Brad McMinn Chief, Perishable Division

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Thank YOU! For Making It Happen

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Market Basket Change

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Outlook

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Consumers Adopting New Behavior to Save on Food Consumers are streamlining on sustenance buys: three patterns have risen in 2009: Saving cash on eating out: changing from fine feasting to quick nourishments and looking for general store suppers arrangements set up of eatery passage Saving in the store : purchasing more esteem brands, utilizing coupons, purchasing essential fixings and shopping with an arrangement Switching store positions: purchasing at supercenters, stockroom clubs and constrained collection stores Source: FMI Grocery Shopper Trends 2009

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Increased In-Home Eating Occasions Pressures from the turbulent economy are changing customers conduct… Consumers are accomplishing MORE of: Going out of their approach to discover deals Shopping different stores at the best cost cutting & recovering coupons Eating out less and Reading grocery store fliers Consumers are doing LESS of: Dining out for lunch & supper Buying less natural produce & meats Buying less Starbucks Coffee Buying less Premium dull chocolate 6 Source: NGA, 2009 Consumer Panel Survey & Phil Lempert, Supermarket Guru & Mintel

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Fundamental Changes in the way Consumers are shopping today . . . Basic supply Food Shopping Source: Retail Forward ShopperScape, Feb/Mar/Apr 2009

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They are looking for arrangements to abstain from exchanging down Grocery Food Shopping Source: Retail Forward ShopperScape, Feb/Mar/Apr 2009

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Patron Summary Capitalize on Increased In-Home Eating Occasions Consumers and Patrons eating out less: Restaurant quality & Healthy dinners, helpfully arranged at home Saving Money is a Priority Increased utilization of coupons Buying items on special Provide different estimating for worth and stock up Consumers are Time Stressed Provide advantageous home suppers arrangements , in both Frozen and Shelf Stable Grocery Key in on development and flavor profiles that address the issues of the Patrons: Dining out "At Home", Convenience, Healthy Fit Importance of Variety Patrons communicated fulfillment with DeCA\'s solid assortment offering DeCA Point of contrast versus Grocery & Club channels 9

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Club Packs Meet The Need! Financial Trends and DeCA Purchase Patterns FAVOR Club Packs! Normal 18 times each year – Stock Up Perceived as Better Value supersedes assortment & comfort Create Excitement Opportunity for COMMUNICATION! REWARD EXECUTION!

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Club Packs – a BIG Success Story!

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Execution

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FYTD DeCA Sales June 2009 ($K) * Sales through June 2009

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FYTD Europe Sales June 2009 ($K) Sales through June 2009

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