The Importance of Distinctive Signs: An Introduction to Industrial Designs, Collective Marks, Certification Marks and G.


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The Small and Medium-Sized Enterprises (SMEs) Division of WIPO. IP for Business Series. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO. WHAT IS AN INDUSTRIAL DESIGN?An mechanical outline is the fancy or stylish part of an article. The outline may comprise of three-dimensional components, for example, the shape or surface of an article, or of two-dimensional elements, for example, patter
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The Importance of Distinctive Signs: An Introduction to Industrial Designs, Collective Marks, Certification Marks and Geographical Indications for SMEs Guriqbal Singh Jaiya Director, SMEs Division World Intellectual Property Organization (WIPO ) The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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IP for Business Series The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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WHAT IS AN INDUSTRIAL DESIGN? A mechanical outline is the elaborate or stylish part of an article. The plan may comprise of three-dimensional elements, for example, the shape or surface of an article, or of two-dimensional components, for example, examples, lines or shading . The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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WHAT IS AN INDUSTRIAL DESIGN? Mechanical plans are connected to a wide assortment of results of industry and workmanship: from specialized and therapeutic instruments to watches, adornments, and other extravagance things; from housewares and electrical apparatuses to vehicles and compositional structures; from material outlines to recreation products. To be secured under most national laws, a mechanical outline must speak to the eye . This implies a modern outline is principally of a stylish nature, and does not secure any specialized components of the article to which it is connected . The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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INDUSTRIAL DESIGN S ARE IMPORTANT BRANDING TOOLS JUST AS TRADEMARK DISTINGUISH A COMPANY\'S CORPORATE IMAGE, GOODS AND SERVICES; AN INDUSTRIAL DESIGN REFERS TO THE FORM OF NEW PRODUCTS TO DIFFERENTIATE THESE FROM CURRENT PRODUCTS. Organizations CONSTANTLY LAUNCH NEW DESIGNS Industrial Designs add to marking system and subsequently require lawful assurance . The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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INDUSTRIAL DESIGN (2D - Two measurement) The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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INDUSTRIAL DESIGNS CAN DESIGNATE NATIONAL CULTURE & FOLKLORE GRAPHIC Designs The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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INDUSTRIAL DESIGN DISNEY 3D CHARACTER - GRAPHIC DESIGN The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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DISNEY DIGITAL 3D DESIGN" THE NEW CHICKEN STAR CHARACTER The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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The Value of a Creative Design MAKES A PRODUCT ATTRACTIVE AND APPEALING TARGET SPECIFIC MARKET SEGMENTS CREATE A NEW MARKET NICHE STRENGTHEN BRANDS LAUNCH A NEW STYLE OF PRODUCTS AND INCREASE CONSUMER\'S DEMAND The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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Industrial Design protection> enrollment Exclusive ideal to anticipate unapproved duplicating or impersonation by others Return on speculation Business resource expanding business estimation of an organization and its items Registered outline might be authorized (or sold) Encourages reasonable rivalry and legit exchange hones The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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Reasons for ensuring plans in EU 70% counteract replicating 23.4% organization strategy 20.3% excel rivalry 10.1% renown 6.5% forestall individuals think "I duplicate" 5.8% other The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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Practical Aspects Protecting Industrial Designs Protecting Designs Abroad Enforcing Industrial Designs Other Legal Instruments for securing Protecting creator\'s rights The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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What to recollect when looking for insurance The outline must be NEW; as well as The outline must be ORIGINAL; or potentially The plan must have INDIVIDUAL CHARACTER Dual plan and copyright assurance for a few sorts of plans: Not in all nations; shifts a great deal The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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Remember what can\'t be ensured Designs that neglect to meet necessities of oddity, innovation and additionally singular character Designs directed by specialized capacity Designs with authority images or tokens Designs in opposition to open request or ethical quality The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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Scope of Rights The privilege to avert unapproved replicating or impersonation by outsiders. Legitimately avoid all others making, offering, bringing in, trading or offering item with a particular plan. However an encroachment can be lawfully fought just if the proprietor has record his design(s) and got a formal endorsement of insurance . The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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Keep in Mind The time it takes to enlist a plan The cost of enrollment Keeping outline mystery earlier enlistment Grace period Who may apply for ID assurance Who claims the directly over ID The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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Protection at home and abroad The national course every nation where you look for insurance however a long and costly process The provincial course (for a few nations just) nations individuals from a local assention: African Regional Industrial Property Office; Asean IPO; Benelux Design Office; Office for Harmonization of the Internal Market of the EU; Organization Africaine de la Propriété Intellectuelle The global course Hague understanding - Administered by WIPO (42 nations) The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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Using ID as a Business Asset Licensing ADDITIONAL SOURCE OF REVENUE EXPLOITING A COMPANY\'S EXCLUSIVITY OVER DESIGN LICENSING CONTRACTS The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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ENFORCING INDUSTRIAL DESIGNS Responsibility on proprietor of the ID to screen, recognize imitators/forgers and settle on activity Advice of IP legal advisor " Cease and stop" letter to infringer Search and seize arrange collaboration with traditions powers to avert importation of encroaching great (Books: Cover) The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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IP and Marketing Collective imprints Certification marks GIs Trademarks Individual promoting Joint showcasing The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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What is an aggregate stamp? Sign \'fit for recognizing the source or whatever other basic attributes, including the quality\' of the merchandise/administrations of various endeavors which utilize the sign under the control of the enrolled proprietor Typically, the proprietor of aggregate check is a relationship of which those makers are individuals Registered in that capacity in trademarks registry The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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How does an aggregate stamp work ? Control of utilization (craftsmanship 24 Slov Law) people approved to utilize criteria for participation states of utilization e.g. specific elements/characteristics of the items sanctions against abuse Authorization to utilize participation application or programmed agree to the standards Control The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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Thus, capacity of aggregate check is to INFORM the clients : About the root of the items e.g. clay artisan, individual from a particular relationship in Llublijana About a level of value or precision, land source, or different elements set by the affiliation The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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Benefits for SMEs 1. Economies of scale (enlistment cost, publicizing effort, requirement, and so forth.) 2. Notoriety procured on the premise of basic beginning or different attributes of the items made by various makers/merchants 3. May encourage collaboration among nearby makers/dealers The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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4. Creation of aggregate check as an inseparable unit with advancement of specific measures and criteria (standards) and basic technique ��  aggregate imprints can turn out to be effective instrument for neighborhood improvement ��  harmonization of items/administrations, enhancement of value  no licenses The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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Example : " Interflora " To purchase, arrange and send blossoms at anyplace on the planet > 70.000 flower specialists in 150 nations Emblem : Mercurio with blooms close by Slogan: "Say it with flowers" Guarantees freshness, bloom quality and estimation of each Interflora transfer arrange The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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What is an affirmation stamp? Sign showing that the merchandise/administrations have been confirmed by an autonomous body in connection to at least one attributes organization, way of make, quality, birthplace, material, precision, and so forth. Proprietor is normally an autonomous venture, organization, legislative element, and so forth that is equipped to guarantee the items concerned The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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How does an accreditation stamp work ? Directions of utilization quality, organization or different attributes of the merchandise/administrations control measures sanctions Authorization to utilize any individual who meets with the endorsed models not restricted to participation by and large: permit assention (expense) proprietor not permitted to utilize Control The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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Benefits for SMEs Guarantee for buyers of certain quality Benefit from the certainty that buyers put in clients of accreditation check Strengthen notoriety The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

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For instance, affirm that:  Product is high quality  Certain natural necessities have been respected in the generation technique  No youngsters were utilized in the creation process  Products have been delivered in particular land locale  Products are made 100% of recyclable

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