The most effective method to Work With the Media.


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Instructions to Work With the Media. What's In It For Me?. Illuminating key groups of onlookers Impacting key gatherings of people Fortifying connections. What's In It For Me?. Advancing dialog Promoting Responsibility. What's In It For Me?. The media are the methods, not the end
Transcripts
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How to Work With the Media

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What’s In It For Me? Illuminating key groups of onlookers Influencing key crowds Strengthening connections

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What’s In It For Me? Advancing dialog Marketing Accountability

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What’s In It For Me? The media are the methods, not the end The media are stand out some piece of a bigger correspondence methodology

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Science versus the Media Scientists believe that the media Distort and sensationalize Act shallow and insensible Don’t comprehend science Take a “gotcha” approach

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Science versus the Media Reporters surmise that researchers Are terrible communicators Hide behind language Do exhausting work Are withdrawn

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Science versus the Media Years versus hours Neutrality versus feeling Consensus versus debate Questions versus answers Team versus stars

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Understanding Media Are due date driven Are frequently focused on Seek new and intriguing stories Thrive on struggle Need to persuade editors

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Understanding Media Don’t like to give out inquiries questions ahead of time Is not into advancement

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Types of Journalists Science columnists General columnists Star writers

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Types of Media Newspapers Radio Television Magazines Web and new media Video

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Types of Stories News Features Opinion Interviews Letters to the Editor

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What Makes News Superlatives – greatest, littlest, most established, first Impact on individuals Link with different occasions or issues Conflict Celebrity association

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Media Messages Focus on three to five key messages Emphasize the effect on individuals Keep messages brief and basic Use dynamic verbs Find the “sticky message”

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Media Interviews Breathe profoundly Relax and grin Use a “message track” Don’t fill hushes Look questioner in eye Everything is on the record

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Making a Media Pitch Compile a rundown of correspondents See the story from a reporter’s point of view Be clear and compact Be auspicious

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Making a Media Pitch Identify the task Identify the issues Identify the characters Identify the stories

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Making the Pitch The Project don’t use acronyms

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Making the Pitch The Issues Boil down to the essentials Focus on the human edge Highlight conflict Link to flow occasions

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Making the Pitch The Characters Showcase key people

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Making the Pitch The Stories Suggest an account Think visuals

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Making the Pitch Dear X: I am expounding on the up and coming AIDS meeting in Toronto. IDRC will be there and I have a few story recommendations that will intrigue your group of onlookers: a previous union pioneer in Swaziland activating with HIV-positive ladies to battle shame and give sustenance to vagrants; youthful Peruvian men and ladies from poor groups banding together in the internet to help battle HIV/AIDS; ladies offering their bodies in the “hungry season” to nourish their families. Scientists from the creating scene will be accessible for meetings. You can contact me at:

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Making the Pitch: Tips Put yourself in the audience’s shoes Be arranged See media as partners Stay on message

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How to Write a News Release Include organization’s name and date Follow with a feature Start with conclusion Arrange in short sections Use a quote Include backgrounder and/or bios Include contact data and site

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How to Write a News Release: Tips Use straightforward, regular dialect Give it the human touch Avoid language and acronyms Use the dynamic voice Send a few days early

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How to Write a News Release Consider joining a backgrounder or bio Remember that news discharges are not generally successful Consider different approaches to get a reporter’s consideration

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How to Hold a News Conference or Public Event Hold occasion at a young hour in the day Advertise broadly and subsequent Take uncommon consideration of logistics Prepare speaker and practice Consider visual occasions, for example, a field visit

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How to Cultivate Reporters Update your rundown of key columnists Arrange up close and personal gatherings Have some data to offer Try to comprehend their needs

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The Exclusive Journalists are aggressive Exclusive stories assist their with careersing Respect an offer of eliteness Feel allowed to reuse the story to different correspondents later

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How to Handle Media Requests Always be provoke Keep columnist tuned in Be arranged with statistical data points Be both expert and affable

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Be Ready to Respond Monitor the media Monitor occasions Consider a letter to editorial manager or opinion piece

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Evaluation Keep a media count Analyze quality and amount

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Summa

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