The most elevated amount of experience and working learning at moderate expenses to CPG organizations in all phases of a.


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Buyer Packaged Goods Expertise since 1977. DAVID BIERNBAUM ... Since 1977, is a buyer bundled merchandise proficient in the field of advertising, ...
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DAVID BIERNBAUM & ASSOCIATES CONSUMER GOODS BUSINESS DEVELOPMENT A sensible organization that truly works . CAN DO! SESIBLE SALES PLANNING CLUED-UP RETAIL PRESENTATIONS SKILLED BROKER MANAGEMENT EXPERT MARKETING KEY CONNECTIONS ECRM, NACDS, PLMA, GMDC PLANNING FOR BRAND EQUITY DEVELOPMENT DAVID BIERNBAUM Consumer Packaged Goods Expertise since 1977 MASTER CPG SALES, BUSINESS DEVELOPMENT, CONSULTANT AND RESOURCE The largest amount of experience and working learning at moderate expenses to CPG organizations in all phases of advancement. DAVID BIERNBAUM & ASSOCIATES 36 FOUR SEASONS CENTER SUITE 101 CHESTERFIELD, MO 63017 PH: (314) 434-6008 E-MAIL: david@biernbaum.com web: www.biernbaum.com 010110

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MASTER CPG SALES, BUSINESS DEVELOPMENT, CONSULTANT AND RESOURCE CAN DO! SESIBLE SALES PLANNING CLUED-UP RETAIL PRESENTATIONS SKILLED BROKER MANAGEMENT EXPERT MARKETING KEY CONNECTIONS ECRM, NACDS, PLMA, GMDC PLANNING FOR BRAND EQUITY DEVELOPMENT CONTENTS David\'s CPG Success Mechanics David Biernbaum Bio/Summary Connecting the Stages of Development Business Development and/or Consulting Avoiding 7 Common Disconnects that obstruct CPG organizations. Medicine for Success in the CPG Business Skilled Broker Management Trade Show Leadership Partnership Retainers & Consulting Fees Message to Entrepreneurs and New CPG Executives David\'s Networking Links The largest amount of experience and working learning at moderate expenses to CPG organizations in all phases of advancement. DAVID BIERNBAUM & ASSOCIATES THE PARTNERSHIP THAT REALLY WORKS

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C.P.G. Achievement MECHANICS . . Every one of THE DYNAMICS SHOULD BE WORKED IN SYNC WITH CONSTANT ATTENTION. Specialist MANAGEMENT HIGHLY SKILLED SELECTION, ORGANIZATION, AND ADEPT BROKER COMMUNICATIONS! RETAIL APPOINTMENTS MAXIMIZE THE OPPORTUNITY! THE RIGHT TIMING + THE RIGHT AGENDA + RIGHT PRESENTATION CONSUMER MARKETING THE ONGOING "Vitality" THAT DRIVE AMPLE "Deals" AT RETAIL! Talented RETAIL FUNDING MANAGEMENT TRADE SHOWS THE RIGHT STRATEGY AND PLANNING FOR NACDS, ECRM, GMDC SKILLED PACKAGE DESIGN MANAGEMENT RETAIL PROMOTION TIMING/SYNCHRONIZATION, RIGHT-SIZE FUNDING, EXECUTION MANAGEMENT www.biernbaum.com DAVID BIERNBAUM & ASSOCIATES

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DAVID BIERNBAUM … Since 1977, is a purchaser bundled products proficient in the field of showcasing, retail deals, agent administration, and business advancement. Has a broad foundation and versatile vocation building value for significant buyer bundled products (CPG) organizations . . . Furthermore a few start up\'s and youthful organizations, with national brands, corner brands, authorized, private mark, and a wide range of claim to fame brands in HBC, OTC, GM, Oral Care, Non-Foods, and shopper hardware. At (GSK) Beecham ; drove starting dispatch of Aquafresh toothpaste, a noteworthy worldwide brand. National initiative and new authorizing assentions hoisted Zooth Inc. to it\'s business sector predominance prompting it\'s obtaining by the Gillette Co. and after that Procter and Gamble. As Senior VP., drove Vi-Jon Laboratories to end up a noteworthy power in HBC private name prompting its exceptionally beneficial merger and industry predominance the organization still expands on even today. At The Gillette Company\'s Oral B Laboratories; drove deals strengths through high-affect moves frequently shattering record deals and breaking rivalry - while likewise lifting edges and retail value focuses that would maintain for a long time for the Oral B brand, and the whole toothbrush class. DAVID BIERNBAUM & ASSOCIATES THE PARTNERSHIP THAT REALLY WORKS

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DAVID BIERNBAUM … Highly effective improvement of a few corner and forte brands; illustrations incorporate TheraBreath, Fresh & Go, Milkscreen nursing items, and Mineral Ice . For Abbott Laboratories and Beecham Products; drove local dispatches for brand names, for example, Selsun Blue , Murine, Faultless, Tronolane , Cling Free Sheets, Calgon, Massengill , and Fruit Fresh. As a move advisor for another proprietor at Medallion Foods; assumed control as between time president then re-staffed the organization with awesome results and enduring achievement. Counseled KV Pharmaceutical to effectively present new medication conveyance innovations. As COO at Ultradata Systems, Inc; authorized travel data PCs to organizations, for example, Rand McNally, AAA, Lucent Technologies, and so forth. Dispatched a few oral consideration items in the mass markets to raise reserves for The Susan G. Komen Breast Cancer Research association . Current customer organizations (brands) incorporate ZarBee\'s Honey Naturals Cough Syrups, Smart Mouth Oral Rinse, iWhite, Cause Care LLC, LiceGuard, iOnBeauty executes, The Dunn Group, and others. 2 of 3 Bio  DAVID BIERNBAUM & ASSOCIATES THE PARTNERSHIP THAT REALLY WORKS

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INDUSTRY LEADERSHIP DAVID BIERNBAUM … Founded The Consumer Goods Retail Professionals Group for business and long range interpersonal communication on LinkedIn with more than 5,000 individuals. Has composed many segments for exchange magazines, for example, MMR, Chain Drug Review, PL Buyer , and much of the time cited on CNBC and different business systems. Working straightforwardly with retail officials on industry advisory groups including NACDS Outreach and Walgreens Successful Selling program. Teacher on CPG promoting themes at schools and successive speaker for industry workshops including PLMA, NACDS, ECRM , IIR, American Marketing Association, IRI, and retail admonitory sheets and boards of trustees. Created PLMA production, "How to Be Successful in Private Label," and Shop Talk supervisor for PL Buyer Magazine . Is a "BrainTrust" board part at RetailWire.com., the extremely mainstream blog read each day by retail purchasers and officials. DAVID BIERNBAUM & ASSOCIATES THE PARTNERSHIP THAT REALLY WORKS

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DAVID BIERNBAUM CONNECTS ALL STAGES OF DEVELOPMENT Skilled Broker Management all Retail Chains across the country. Retailer-Specific Sales Presentations . Retail arrangements and deals gatherings. Help with astute bundle outline counseling , advertising , advancements , interchanges , and all features of your CPG business improvement . Savvy arranging and execution for exchange appears and occasions : NACDS , ECRM , GMDC , New Vendor Events , and so forth. Preparing and coaching for your group and staff individuals. Everyday counseling on all CPG/retail matters. DAVID BIERNBAUM & ASSOCIATES THE PARTNERSHIP THAT REALLY WORKS

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DAVID BIERNBAUM AND ASSOCIATES CAN DO! Counseling CONSUMER GOODS RETAIL SALES CONSUMER GOODS MARKETING RETAIL CHAINS, APPOINTMENTS PRESENTATIONS DEVELOPMENT ECRM NACDS MARKETPLACE GMDC BUDGET PLANNING STRATEGY AND MAPPING BROKER EVALUATIONS SALES TRAINING SALES MANAGER TRAINING BOARD MEETINGS ALMOST ANYTHING ELSE! BUSINESS DEVELOPMENT NATIONAL SALES/SALES MANAGEMENT BROKER SELECTION/BROKER MANAGEMENT MARKETING NATIONAL ACCOUNTS DEVELOPMENT TRADE EVENTS ECRM, NACDS, GMDC, PLMA ETC. NEW VENDOR EVENTS PACKAGE DESIGN (an) ADVERTISING (b) PUBLIC RELATIONS (c) a,b,c: David Biernbaum systems and accomplices with exceptional firms that do realistic expressions, advertising, publicizing, and other CPG and retail works. RETAINER , AD HOC, AND NON-RETAINER DAVID BIERNBAUM & ASSOCIATES T HE PARTNERSHIP THAT REALLY WORKS

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AVOIDING 7 COMMON "Separates." Mis-administration of dealers by neglecting to keep an exceptionally experienced dangerously sharp eye on all that they do from the moment you send the principal box of tests. Additionally it is regularly "deadly" to send an intermediary alone to "appear" your item without satisfactory readiness, point of interest, and without a talented expert merchant or deals chief to speak to the brand and the organization in a more complete manner. Inadequate retail presentation without the vital components of an exhaustive proposition. Not having the right bundle outline and markings for "this present reality" of retail locations, rack environment, buyer conduct, sex, target market, and so on. To be out-finessed by the regularly neglected circuitous concealed rivalry. Belittling the genuine expenses and responsibilities for retail appropriation, evaluating, and advancement. Being squeezed into an unfavorable arrangement by a retailer or handle that you will never overcome. An item hits the racks without an activity plan to drive adequate speed, and consequently the item is delisted after only a couple of months. DAVID BIERNBAUM & ASSOCIATES THE PARTNERSHIP THAT REALLY WORKS

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PRESCRIPTION FOR SUCCESS IN THE CPG RETAIL BUSINESS The Product In this period of sku-defense, it\'s important that your item has a characterized market need, purpose of separation, and great planning. The Right People The CPG retail industry is mind boggling and unforgiving with several shrouded points of interest and subtleties in working with retailers, purchasers, representatives, exchange appears, and that\'s only the tip of the iceberg. Experience PAYS! The Right Appointments Retailers work with particular classification arranging timetables. It\'s basic to get the right planning down with all the right individuals in the room on both sides of the table. The Right Presentation Making a thorough proposition with all the key retail components is crucial to drive the wanted results. The Right Package/Design This is not simply a visual craftsman\'s capacity. Shopper bundle configuration will represent the deciding moment your outcomes on the retail retires. Poor speed is frequently credited to even the most "inconspicuous." The Right Marketing/Promotions and Ongoing Brand Management Your item\'s survival on the racks needs insightful arranging, point by point consideration, and master conference. This is crucial from the very beginning. Moderate movers are brief in retail locations. DAVID BIERNBAUM & ASSOCIATES THE PARTNERSHIP THAT REALLY WORKS

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SKILLED BROKER MANAGEMENT and/or Consulting David Biernbaum… .. Picks the right dealers in the right p

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