The New TIA - U.S. Travel Affiliation.

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The New TIA - U.S. Travel Association

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Title Goes here

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Mission To Increase Travel to and inside the United States

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Vision To be the main constrain that develops and maintains travel and guarantees the flexibility to travel. Through our endeavors, travel is comprehended as crucial to the economy, security, picture and prosperity of the U.S. also, explorers.

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Advocate Travel Promotion Act Visa Waiver Expansion Entry Reform ESTA Air Travel Reform Change The Debate Campaign

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Opportunity 2009 Firmly Establish "Travel" and our Industry as Obama\'s Economic, Diplomatic Allies. Grasp people, business pioneers and policymakers. Expand the exceptional U.S. Travel Association Members relations.

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Why Travel Matters Travelers\' Behaviors Micro – Segment Specific Travelers\' Attitudes Forecasting - Concerns Why Travel Matters Individual – Business - Policymaker What Travel Is Who – When – Where – How

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Why Travel Matters Audiences Policymakers – Opinion Leaders Business Individuals

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Increase International Inbound Travel What we have achieved: Expanded the Visa Waiver Program Streamlined the airplane terminal passage experience Prompted the dispatch of new client administration preparing for Customs officers Better correspondence between U.S. travel strategies and empower outside explorers

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Increase International Inbound Travel What we will seek after: Secure Passage of the Travel Promotion Act (TPA) Insert into Stimulus/Omnibus Legislation Protect Expansion of the Visa Waiver Expansion Oversee the advancement of the Model Ports Program at the Top 20 International Airports Improve the Collection of International Traveler Data Support Allied Industry Groups Support Electronic System for Travel Authorization

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Become a Greater Political Force Enhance Power of Travel Web Site Create CEO Roundtable Develop In-District Opportunities Launch Political Action Committee

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Implement Policies to Increase International Inbound Travel 2009 Goal 2008 Travel Promotion Signed into Law Protect Further VWP Expansion; Target Argentina, Brazil Support DHS ESTA Implementation; Highlight Concerns, Solutions

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Promote Travel Makes $ense Campaign

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Promote: Signing Ceremonies China-U.S. Key Agreement State Province Agreements

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2009 International Promotion Events Mitt – March 18-21, Moscow, Russia TUR – March 19-22, Gothenburg, Sweden ITB – March 11-15, Berlin, Germany WTM – November 9-12, London, England JATA – September 18-20, Discover America Week - September Tokyo, Japan FITUR – January 28 – February 1, Madrid, Spain BIT – February 19-22, Milan, Italy CITM – November, Kuming, China ATM - May 5-8, Dubai, UAE OTM – February 7-9, Mumbai, India February 12-14 New Delhi, India Exploratory Mission – October Mumbai and New Delhi Discover America Week – October, Rio de Janeiro, Brazil ITB Asia – October 21-23, Singapore

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Expanding Promotion Activities Develop corporate associations with lead outbound transporters in all business sectors India: Expand exchange mission China: Enhance chief summits Develop city-to-city organizations Expand state-area associations South Korea: Partnership with Korean Airlines Japan: Partner with Japanese government to build go to U.S. by 1 million

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Promote: Pow Wow Bigger and Better Great Value - Cost Effective - Targeted Audience More purchasers More media Focus on purchasers in developing markets Greater systems administration open doors New instructive class

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Key Events

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Title Goes here Promoting Domestic Travel

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