THE THREE C S SYNDROME OF FAILURE .


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THE THREE C'S Disorder OF Disappointment. Smugness CONSERVATISM Pride. HARLEY Versus HONDA Elements OF HONDA'S Achievement. Eagerness to whiskers the lion in his own particular cave Face a risky enemy all alone ground Distinguishing the potential for growing the business sector
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Slide 1

THE THREE C\'S SYNDROME OF FAILURE COMPLACENCY CONSERVATISM CONCEIT

Slide 2

HARLEY VS HONDA INGREDIENTS OF HONDA\'S SUCCESS Willingness to facial hair the lion in his own particular sanctum Confront a risky enemy all alone ground Identifying the potential for extending the market Effective utilization of focused procedure Effective utilization of showcasing methodology and an entire advertising blend Flexibility and responsiveness

Slide 3

LEARNING INSIGHTS NEVER UNDERESTIMATE A COMPETITOR DON\'T GET CAUGHT IN THE 3-C\'S SYNDROME OF FAILURE How to maintain a strategic distance from 3-C\'s disorder? - Monitor the earth - - Bring new blood into the association - - solid responsibility to client administration and fulfillment - - proceeding with corporate self-examination ANY INDUSTRY OR MARKET MAY HAVE UNTAPPED POTENTIAL – BUT ONLY AN INNOVATIVE APPROACH CAN HARVEST IT MASS-MEDIA ADVERTISING CAN BE A POWERFUL TOOL.

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HOW HARLEY BEAT BACK THE JAPANESE Leader of super overwhelming weight engines in the 1970s Lost shares to Japanese makers Deteriorating quality Vaughn Beals, CEO, attempted to turn it around Late 1970s : a progression of restorative changes Super-float: copying custom bicycles Market share as yet diminishing New Management>>Continuing fabricating issues

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MANUFACTURING IMPROVEMENTS JIT stock frameworks More quality concern Employee association in quality control Dramatic change in quality and cost decrease MARKETING IMPROVEMENTS (Tariff security) Spent intensely to support merchants and to build up a cozy relationship Harley Owner\'s Group (HOG): Maxim "The deal starts after the deal" 1988: Harley\'s 85 th year festivity 2003: Harley 100 th birthday bash (August)

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HARLEY DAVIDSON FIGHTS BACK NEW LEARNING INSIGHTS A FIRM CAN COME BACK FROM ADVERSITY PRESERVE THE CORE BUSINESS THE POWER OF A MYSTIQUE

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