Tips for dealing with the production process.


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Chris Sherrill, group pioneer, Web Communications Services ... Distributed Services Bureau. Web Communications Services. Stage 1: Assess and plan ...
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Tips for dealing with the production procedure Communications Workshop October 23, 2003

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Agenda Introduction The part of a distribution Typical production process, with tips and apparatuses Presentation of late print and web venture Designer, essayist, printer, venture supervisor, PSB consultant Questions and discourse with moderators

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Process group Monica Lee, chief, Publishing Services Bureau Bara Blender, counselor, Publishing Services Bureau Victor Park, new media originator, Publishing Services Bureau Tania Schlatter, counselor, Publishing Services Bureau Chris Sherrill, group pioneer, Web Communications Services

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Introduction The part of a distribution Sends messages Invites activity Identifies association Marks time

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The production procedure Sample process for print and web productions Stage 1: Assess and plan Stage 2: Create Stage 3: Produce Stage 4: Launch Stage 5: Measure and plan General exercises and average strides for MIT distributers

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Stage 1: Assess and plan • Evaluate Audience Determine what is esteemed and required Messages Determine if momentum messages are exceptional and significant Format Determine what is proper and open Imagery Determine what credits are fitting to depict outwardly

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Stage 1: Assess and plan • Solicit contribution from partners and "clients" Gather casual criticism Distribute polls Hire statistical surveying for considerable changes in office mission or logic

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Stage 1: Assess and plan • Establish needs, objectives, scope and time period Determine what is required Establish a preparatory calendar

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Stage 1: Assess and plan • Define spending range Review accessible assets Review run of the mill cost ranges Review the MIT acquisition process Tool 1

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Stage 1: Assess and plan • Build a group Establish interior group Designate task administrator, center colleagues Identify key partners Review MIT assets Determine outer group needs Solicit/audit merchants Tool 2

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Stage 1: Assess and plan • Build a group, proceeded with Tool 3 Develop a solicitation for recommendations (RFP) State needs; give vision and bearing so sellers can propose arrangements Evaluate the proposition Judge for suitable fit with your undertaking Review costs Meet with the finalists Award the task to vendor(s)

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Stage 2: Create • Kick off the venture Review parts, desires and objectives Develop venture plan Provide data about your association to inventive merchants Forward statistical surveying, casual input, existing distributions, contenders\' data Set up meetings/visits Tool 4

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Stage 2: Create • (Re)Establish venture parameters Document key conveyance and close down dates Review parts and duties Establish technique for imparting input Confirm venture degree and objectives Generate orders

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Stage 2: Create proceeded with Develop imaginative methodology Develop content layout Develop data engineering (web) Arrange for an ease of use audit (web) Provide access to test crowd individuals to serve as analyzers Create beginning configuration Gather existing pictures or make symbolism Check postal controls

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Stage 2: Create proceeded with Review with partners Provide criticism to inventive sellers Focus on target objectives, not subjective inclinations State concerns, not arrangements Keep a composed record of all criticism and endorsements Refine outline and duplicate taking into account criticism Proofread amid each round of modifications Give last endorsement on configuration and substance

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Stage 3: Produce Set up records for printing Provide last logo and/or picture records Release records and last determinations to the chose printer Set up records for web programming Conduct a code audit of test pages Populate the webpage with substance Proofread complete website

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Stage 3: Produce proceeded with Plan for dispatch and advancement Schedule mailing administrations Order mailing records and mastermind postage Review proofs Get endorsement and close down from the center group Attend press checks

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Stage 3: Produce proceeded with Conduct web availability testing Test pages crosswise over stages and programs Plan for dispatch and advancement Request spotlight 2 months ahead of time (web) Plan for progressing creation and support Evaluate/buy hardware and programming Assign staff/conduct preparing

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Stage 4: Launch Mail printed productions Register with web indexes (web) Request webpage ordering (web) Promote the distribution Prepare staff to handle crowd reaction to productions

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Stage 5: Measure and plan Establish strategies for requesting and following criticism Survey cards Web overviews Develop things to ask when addressing crowd individuals Keep track of casual criticism Begin getting ready for the following print amendment or web redesign Evaluate the production improvement process What worked Opportunities for development

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Resources Tool 2 MIT assets Communications assets Tool 5

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Summary Create the structure inside which inventive productions can create Designate a fit task director/champion Establish a group of inward and outside specialists Inspire the innovative group and share your vision Create a distribution plan to manage the group Outline objectives, concede to parts and timetable Manage the procedure Minimize shocks, amplify chance to convey on time and inside spending plan

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For more data Communications Workshops site: http://web.mit.edu/commworkshops

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Case concentrate on The Picower Center for Learning and Memory Brochure Website Project group Martha Eddison, author Lora Gunsallus, printer Alice Hecht, creator Tom Pixton, PSB guide Kelly Powell, outside undertaking administrator

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