Tourism Planning & Assessment Tourism Development Workshop Bethel, Alaska April 5, 2001 Prepared by the Alaska Office of TourismSlide 2
Assets Cultural assets and exercises Authenticity Yukon Delta National Wildlife RefugeSlide 3
Assets Yukon Delta National Wildlife Refuge The Yukon and Kuskokwim streams command the scene of Yukon Delta. A treeless, wetland plain noted for untamed life assortment and plenitude. Natural surroundings for more than 750,000 swans and geese, 2 million ducks, and 100 million shore and water winged creatures. Moose, caribou, wild bear, mountain bear, and wolves possess the northern slopes and eastern mountains. 1.1 million section of land Nunivak Island partition of the asylum underpins muskox and reindeerSlide 4
Assets Fishing, chasing, and backwoods entertainment might be astounding, despite the fact that flying machine transportation is required. The Andreafsky is a broadly assigned wild stream. Guests may see shows and acquire finish data at the asylum base camp guest focus. 500-800 guests go to the Refuge every year including school bunches. In the event that meeting numbers were incorporated, guests would number more than 2,000. The shelter is gone by for the most part by local people and is available just via plane.Slide 5
Assets To enhance and create tourism Bethel/Delta region should seriously mull over: Campgrounds-there are no campgrounds, yet a lot of excellent streams to oblige campers and explorers. Put for explorers to lease kayaks, skis, snow machines.Slide 6
Assumption Assessing the capability of tourism in a group ought to start with the suspicion that tourism "may" be useful for your group. In some cases "no" is the best response to the topic of whether tourism advancement is the privilege financial improvement methodology. – Adapted from Community Tourism Assessment Handbook, Western Rural Development Center, Corvallis OregonSlide 7
Benefits of Tourism Employment Benefits Income Benefits Economic Diversification Tax Revenues Visibility Cultural BenefitsSlide 8
Costs of Tourism Public Facility & Service Costs Promotional Costs Monitoring Costs Staff Costs Business Owner and Employee Training Tourism can be regular CongestionSlide 9
Benefits of Strategic Planning Provide clear bearing and reason Establish practical objectives predictable with the group\'s vision Communicate objectives and improvement procedures Establish a feeling of possession in the arrangement Focus constrained assets on key needs Provide a structure for usage and assessmentSlide 10
Development Considerations Focus on the real Recognize that tourism has limits Insure that advancement fits in with the environment Interpret your assets Remember style and biology Make beyond any doubt the advantages of tourism are circulated all through the groupSlide 11
Visitor Motivations Need for Change Need for Achievement Social Interaction Cultural Experiences Pampering Novelty SeekingSlide 12
Visitor Needs Access (Information, Your Community, Your Business) Attitude (Local friendliness, Welcome Signs) Attractions/Activities Accommodations (Lodging, Food Service, Personal Needs) Security (Emergency Services)Slide 13
Tourism Planning Process Where are you now? Where would you like to go? By what method will you arrive? What\'s going on with you?Slide 14
Planning Considerations Organizational Development Community Involvement Tourism Product Development Tourism Product MarketingSlide 15
Phase I: Where Are You Now? Step 1: Organization Evaluation Step 2: Gather Information Step 3: Identify Community ValuesSlide 16
I(1) Organization Evaluation Do you have a powerful Tourism Action Committee? Perceived people group pioneers and pioneers of associations Broad cross-segment of partners Committed volunteers and devoted colleagues Desire to add to group prosperity Respect and acknowledge perspectives of othersSlide 17
I(2) Gather Information What are the group\'s current resources and assets? How does tourism fit into the present economy of the group? What are the qualities of the travelers going to the territory?Slide 18
Inventory Assets & Resources Attractions & Activities Accommodations Food Service Transportation/Access Traveler Services Public Services and FacilitiesSlide 19
Economic &Visitor Profiles How does tourism fit inside your current economy? Is there existing information about the attributes and travel examples of the guests effectively going to the group?Slide 20
I(3) Identify Community Values Are inhabitants kept educated of tourism improvement activities? Gatherings, Newsletters, Radio/TV Announcements, News Articles How do occupants feel about tourism? Occupant Attitude SurveySlide 21
Phase II: Where Do You Want to Go? Step 1: Develop a Community Vision Step 2: Identify Issues and Concerns Step 3: Establish GoalsSlide 22
II(1) Develop a Vision How would you see your group after tourism advancement? What would you like to witness? What is a satisfactory level of progress in your group? What amount of what kind of tourism improvement fits with your picture of your group\'s future?Slide 23
II(2) Identify Issues & Concerns SWOT Analysis S Strengths W Weaknesses O Opportunities T ThreatsSlide 24
SWOT Analysis MatrixSlide 25
Benefits of a SWOT Analysis Stimulates amass support Provides a system for evaluating abilities and group values Provides a premise for the improvement of an arrangement of objectives that will exploit openings, while developing shortcomings and averting dangersSlide 26
SWOT Analysis Tips Do Be scientific and particular Record all contemplations and thoughts Choose the right individuals for the practice Choose an appropriate pioneer or facilitator Don\'t Try to mask shortcomings Merely list blunders and oversights Lose sight of outside impacts and patterns Allow the SWOT to wind up an accuse laying exercise Ignore results at later phases of the arranging procedureSlide 27
II(3) Establish Goals Develop objectives that will help the group accomplish their vision without bounds Goals ought to be SMARTERSlide 28
Goals Should Be SMARTER S Specific M Measurable A Acceptable R Realistic T Timely E Extending R RewardingSlide 29
Phase 3: How To Get There Step 1: Identify ventures Step 2: Prioritize ventures Step 3: Develop an Action Plan for every venture Step 4: Monitor the advance of every ventureSlide 30
III(2) Prioritize Projects What tasks will be of esteem to potential guests? What undertakings will be of esteem to the group? What undertakings can help your group\'s tourism industry have an upper hand?Slide 31
Value to the Tourist Will it fill a get-away intention or need? Intentions: Change, Achievement, Interaction, Experience, Pampering, Novelty Seeking Needs: Access, Attitude, Attractions, Accommodations, Security Will it give an explanation behind travelers to invest more energy in your group? Is get to worthy to the guest?Slide 32
Value to the Community Will it acquire outside wage? Is it good with your group\'s way of life? Will it keep up the characteristic excellence of the zone?Slide 33
Competitive Advantage Is the venture one of a kind? Can the tourism opportunity be given at a value that is adequate to both purchaser and dealer? Will the tourism opportunity give a superior esteem than another open door somewhere else?Slide 34
Action Plan Tips List the means or assignments expected to achieve every venture Steps ought to be particular and nitty gritty Realistic courses of events ought to be built up for every progression Identify assets (human or money related) expected to fulfill every progression ought to be distinguished Identify who is in charge of every progression Obtain the assent and responsibility of the capable partySlide 35
Phase IV: How Are You Doing? Audit the arrangement on a yearly premise Solicit people group contribution in the survey Review people group conclusion and basic markers of achievement Revise and upgrade the arrangementSlide 36
Update & Modify the Plan Has there been a generous change in conditions or suspicions whereupon the present arrangement was based? Are there new issues of nearby or provincial noteworthiness that ought to be tended to? Have any of the tasks that have been actualized through the arrangement neglected to accomplish the sought result? A "yes" to any of these inquiries demonstrates an upgrade is all together.Slide 37
Assessment & Planning Review Where are you now? (Explore) Organization assessment Gather data Identify people group values Where would you like to go? (Arranging) Develop a dream Identify concerns and openings - SWOT Establish objectives How will you arrive? (Usage) Identify & organize ventures that will actualize objectives Develop an activity anticipate every venture Monitor every venture\'s advance How are you doing? (Assessment) Review and overhaul the arrangement on an intermittent premiseSlide 38
Coming Soon from the AOT Tourism Funding Handbook Community Tourism Development Guidelines Handbook Business Permitting GuidelinesSlide 39
Useful Resources Alaska Office of Tourism Web Page http://www.dced.state.ak.us/econdev/home.htm Economic Development Resource Guide http://www.dced.state.ak.us/mra/EDRG/EDRG.htm Community Profile Database http://www.dced.state.ak.us/mra/CF_COMDB.htm Establishing a Business In Alaska http://www.dced.state.ak.us/econdev/bar/estab98.pdf Commercial Visitor Services in Alaska http://
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