Visual Talk for Understudy Authors.

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Pick cut craftsmanship that really fits the motivation behind the report ... At the point when planning for the Web, have you checked your configuration on diverse PCs ...
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Visual Rhetoric for Student Writers Purdue Writing Lab

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Overview This presentation will cover Definition(s) of visual talk Why visual talk is critical today Visual talk and Text Color Graphics Overall outline

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What is Visual Rhetoric? Definitions and applications Use of pictures as contention Arrangement of components on a page Use of typography (text styles, and so forth.) Analysis of existing pictures and visuals

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What is Visual Rhetoric?

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Why is Visual Rhetoric Important? We utilize visual supposing as a noteworthy piece of our discernment (supposing process) We live in an outwardly overwhelmed world, so… We should have the capacity to peruse, analyze, and deliver powerful visuals

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Why is Visual Rhetoric Important? "Visual supposing invades all human action, from the unique and the hypothetical to the sensible and regular… " Robert McKim, Experiences in Visual Thinking , 1980

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Visual Rhetoric and… Text components How sort works and picking textual styles Headline versus body content Text and the Web Color Visuals and representation Clip workmanship Illustrations and outlines Graphs Photographs and controlled pictures Overall configuration

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How Type Functions "Identities" of sort Formal and casual textual styles Consequences and text style decisions Consider impact of textual style decision Personality and fittingness

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Font Personalities Example

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Choosing Appropriate Fonts Font decision will assemble or hurt ethos (writer\'s validity) Context and reason for report is imperative Cultural and visual relationship of text styles ought to fit archive

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Font Choice Example 1

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Font Choice Example 2

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Headline Versus Body Text How message capacities Type of content manages textual style decision Emphasis and consideration Information Sustained lucidness

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Headline & Body Text Example

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Text and the Web Differences amongst print and the Web Accommodating clients and programs HTML standard textual styles Screen coherence

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Color and Contrast Most fundamental and basic decision Black content on white foundation indicates high differentiation and is most basic White content on dark foundation is not perfect

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Font Contrast Example

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Computer Screens and Color Pixels and hues on screen RGB values Color immersion Cultural relationship of shading

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More Color Examples

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Clip Art Using bundled cut craftsmanship Avoid the "cartoony" impact Choose cut workmanship that genuinely fits the motivation behind the record Match plan plans Consider making pictures

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Clip Art Examples

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Illustrations and Diagrams Purpose to advise Conveys particular data Relates to content in record More than an accent Striving for clarity Avoid mess Choose specific pictures of reality Break up a lot of data

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Graphs Choosing how to speak to quantitative data Pie diagrams and demonstrating parts of an entire Bar charts and numeric examinations Line charts and plotting changes

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Photographs Found pictures versus caught photos Copyright Composition and quality Achieving impacts with photographs

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Photo Examples

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Overall Design Creating ways for the eye Striking, eye-discovering components Finding data effortlessly Design as expository association Consistency in outline Avoid "kitchen-sink disorder" Pitfalls of pre-fab formats

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Stepping Back Is your configuration clearing up your data? Is your outline one of a sufficiently kind to make it emerge? Is your configuration clear from its expected separation? Have you checked for grammatical mistakes and blunders? At the point when planning for the Web, have you checked your configuration on various PCs and in various programs?

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Additional Resources The Non-Designer\'s Design Book and The Non-Designer\'s Web Book , both by Robin Williams Color Index by Jim Krause Idea Index by Jim Krause What is Graphic Design? by Quentin Newark

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For More Assistance The Writing Lab at Purdue 226 Heavilon Hall 765-494-3723 OWL:

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The End

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