Web indexes and Website improvement (SEO).

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Regular redesigns to archives sought and positioning calculation ... Screen your web search tool rankings and all the more significantly your site activity measurements and deals/leads ...
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Web crawlers & Search Engine Optimization (SEO) Presentation by Saeed El-Darahali 7 th World Congress on the Management of e-Business

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Agenda What is a Search Engine? Cases of prominent Search Engines Search Engines insights Why is Search Engine showcasing imperative? What is a SEO Algorithm? Ventures to building up a decent SEO procedure Ranking variables Basic tips for enhancement

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What is a Search Engine? Definition: A web based instrument that hunt a list of records down a specific term, expression or content indicated by the client. Generally used to allude to substantial electronic web indexes that pursuit through billions of pages on the web. Unique in relation to a Directory Common Characteristics: Spider, Indexer, Database, Algorithm Find coordinating records and show them as indicated by pertinence Frequent upgrades to archives looked and positioning calculation Strive to create "better", more significant results than contenders

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Examples famous Search Engines

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How Do Search Engines Work? Insect "creeps" the web to discover new reports (pages, different records) normally by taking after hyperlinks from sites as of now in their database Search motors files the substance (content, code) in these archives by adding it to their databases and after that occasionally upgrades this substance Search motors seek their own particular databases when a client enters in a pursuit to discover related records (not looking site pages progressively) Search motors rank the subsequent records utilizing a calculation (numerical recipe) by appointing different weights and positioning components

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Search Engines insights Google – 41.6% Yahoo – 31.5% MSN – 27.4% AOL – 13.6% Ask Jeeves – 7.0% % bases on use

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Why is Search Engine Marketing essential? 85% of all movement on the web is alluded to via web indexes 90% of all clients don\'t look past the initial 30 results (most just view main 10) Search motor activity is low and sites aren\'t recorded in light of the fact that they are by and large inadequately streamlined Cost-powerful publicizing Clear and quantifiable ROI Operates under this presumption: More (pertinent) movement + Good Conversions Rate = More Sales/Leads

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What is Search Engine Optimization? SEO = Search Engine Optimization Refers to the procedure of "streamlining" both the on-page and off-page positioning components keeping in mind the end goal to accomplish high web index rankings for focused hunt terms. Alludes to the "business" that has been made with respect to utilizing watchword seeking an a method for expanding significant activity to a site

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What is a SEO Algorithm? Top Secret! Just select workers of a web crawlers organization know for certain Reverse building, research and trials gives SEOs (site improvement experts) a "truly decent" thought of the main considerations and inexact weight assignments The SEO calculation is always showed signs of change, changed & upgraded Websites and archives being sought are additionally continually changing Varies via Search Engine – some give more weight to on-page figures, some to connection fame

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Steps to building up a decent SEO system: Research alluring watchwords and search queries ( WordTracker , Overture , Google AdWords ) Identify search queries to target (ought to be significant to business/market, realistic and beneficial) "Clean" and streamline a site\'s HTML code for suitable catchphrase thickness, title label enhancement, interior connecting structure, headings and subheadings, and so on. Help in composing duplicate to speak to both web indexes and real site guests Study contenders (contending sites) and web indexes Implement a quality external link establishment crusade Add Quality substance Constant observing of rankings for focused inquiry terms

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Ranking components On-Page Factors (Code & Content) Title labels <title> #3 Header labels <h1> #5 ALT picture labels #4 Content, Content, Content (Body content) <body> #1 Hyperlink content #6 Keyword recurrence & thickness #2 Off-Page Factors Link Popularity ("votes" for your webpage) – includes validity #2 Anchor content #1

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What a Search Engine Sees View > Source (HTML code)

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Pay Per Click PPC advertisements show up as "supported postings" Companies offer on value they will pay "per click" Typically have great following devices and measurements Ability to control promotion content Can set spending plans and spending limits Google AdWords and Overture are the two pioneers

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PPC versus "Natural" SEO

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Basic Tips & Optimization Techniques Research watchwords identified with your business Identify rivals, use benchmarking procedures and recognize level of rivalry Utilize engaging title labels for every page Ensure that your content is HTML-message and not picture content Use content connections at whatever point conceivable Use proper catchphrases in your substance and inward hyperlinks (don\'t exaggerate!) Obtain inbound connections from related sites Monitor your web search tool rankings and all the more imperatively your site movement measurements and deals/leads created Educate yourself about internet searcher promoting

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