Where Are We Now?.


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Where Are We Now? Destinations look preferable and are better over ever. Recognized the essential list of capabilities for station locales: stream, plan, playlists, look, date-book… Movement is light—a small amount of listenership. Visits are occasional: on avg under 2.0/mo. Where Are We Now?
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Where Are We Now? Locales look preferred and are better over ever. Distinguished the essential list of capabilities for station destinations: stream, plan, playlists, look, calendar… Traffic is light—a part of listenership. Visits are rare: on avg under 2.0/mo.

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Where Are We Now? Movement is developing at 8 – 10 % (yr. over yr.) The main news-concentrated stations are changing: “news sites” versus “station sites.” Mobile—internet to the savvy phone—appears to be a diversion evolving open door. Some clear open door in specialties: Food (KQED) Independent Film (WNET) High School Sports State-level C-Spans

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The Opportunity P ublic radio’s biggest close term open door for gathering of people development and new open administration is in news – national projects, nearby news coverage, and forceful extension of online administration. - Grow the Audience distributed by SRG Jan. 2010 http://www.srg.org/GTA/GTAReports.html

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The Opportunity For ten years*, the three most normal every day online exercises have been: Go on the web. Send/get email. Get News. * Tracking Report Pew Center for Internet & American Life

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Vivian Schiller: What we have to do. We have to possess sound. W need to comprehend the web. We have to make our substance transportable. We have to make our substance public. We have to enhance in our center reporting. We have to saddle general society\'s force radio framework chipping away at a national and nearby level. NPR ought to have an enthusiasm for helping all of news coverage

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Vivian on NPR.org “The number one reason (individuals) come to NPR.org is either to hear the end of a radio story that they missed or to figure out additional around a story (that they listened). That is marvelous and we have to offer that. In any case, to me that shows that we are not a destination in our own privilege. That bears a resemblance to ‘companion. ’ Which is essential, however not sufficient.”

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We comprehend what partner locales need Clear Navigation Listen Now News and News Archives Playlists Programs or Program Grid Search Events/Calendar Pledge Inside Information … But this is insufficient.

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Pause

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Hypothesis Companion destinations are not competitive— in news . Stations could contend through “News Sites.” This obliges A greeting page that “looks like NEWS.” An extensive volume of Daily News (nearby, provincial and national) A substance administration framework that a) Unifies the whole news office, b) Connects effortlessly to national makers.

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1. Clear Navigation 2. Listen 3. News/Archives 4. Programs/Grid 5. Look 6. Occasions/Calendar 7. Vow 8. Inside Information

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Search

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Listen Prog Search Pledge 1. Clear Navigation 2. Listen 3. News/Archives 4. Programs/Grid 5. Seek 6. Occasions/Calendar 7. Promise 8. Inside Information

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Search Video Prog PRIMA Winter Meeting New Orleans Feb. 4-6, 2010 1. Clear Navigation 2. Listen 3. News/Archives 4. Programs/Grid 5. Seek 6. Occasions/Calendar 7. Promise 8. Inside Information

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Events Listen Pledge Prog 1. Clear Navigation 2. Listen 3. News/Archives 4. Programs/Grid 5. Seek 6. Occasions/Calendar 7. Promise 8. Inside Information

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Search PRIMA Winter Meeting New Orleans Feb. 4-6, 2010

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Listen Search Prog Pledge PRIMA Winter Meeting New Orleans Feb. 4-6, 2010 1. Clear Navigation 2. Listen 3. News/Archives 4. Programs/Grid 5. Seek 6. Occasions/Calendar 7. Promise 8. Inside Information

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Since the Change

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Where are those guests going?

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Shared LP NPR Stories Local Stories What News would they say they are going to?

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Pause

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Issues: Competition As gadgets changes so does the opposition. On radio: stations are exceptionally focused, now and again prevailing. On desktops: Large national locales and news aggregators command the news field. On handhelds: The opposition is simply beginning, yet open radio may be very much situated. In neighborhood news you contend with the nearby daily paper , which typically has more assets.

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Issues: Money Uncertainty over asset designations: On-air gives all the administration (and cash). There is a need to proceed with interest in both nearby and national radio programming. Vulnerability over incomes: as far as commercial dollars: a web guest creates just 10% of the income produced by a peruser/viewer. Fifteen years into the “internet era” no open station or system news webpage is drawing nearer earn back the original investment.

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Where to begin? Choose what you are. Question your presumptions. Evaluate what you can sensibly do. Listen to the modern exploration. Put the client first. Adjust your on-air and online administration.

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Decide who you are Most of us are supporters. What is your common slant: Do things better Do things in an unexpected way. It is safe to say that you are prepared to roll? Consider Kotter’s perception Creating an in number online news administration does not need to mean doing it without anyone else\'s help.

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Where to begin? Draw in your audience members. Gain the CMS you require. Make a Landing page that “looks like news.” Co-put resources into Design and Research Import significant nearby and national news in a believable and successful way. Change your most obvious news post three times each day: AM drive, early afternoon, PM drive Promote particular advantages.

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An alternate component chain of command for News Clear Navigation News and News Archives Listen Now Podcast Mobile Search Primary Secondary Programs or Program Grid Events/Calendar Pledge Inside Information

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Where to begin? Make an in number arrangement between your on-air and online administration. News Stations: If you offer NPR on air, offer NPR on the web. Co-put resources into client research re: plan and substance. Make a little number of special components. Utilization Air and Email to drive activity. Split Format Stns: Create News and Music Landing Pages. Store/Redirect: WXYZNews.org If ME/ATC in drives: Highlight News on your Homepage. Take after News Station Research/Practice. Joint Licensees : Create News Landing Page Reserve/Redirect: WXYZNews.org Follow News Station Research/Practice.

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Every station is different… however Consistent Design is a Virtue Users may profit by predictable route and arrangement of elements. Clients may profit by knowing they are on a NPR/associate, open radio site. Great, Shared Content Management spares cash, preparing Modified WordPress CSM is turning into an accepted standard. Consider what they utilize. (Put the client first) At Northern Community Internet, designers utilized Blogger and Google Calendar—because their clients are as of now receiving these devices.

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Listen Search Prog Pledge PRIMA Winter Meeting New Orleans Feb. 4-6, 2010 1. Clear Navigation 2. Listen 3. News/Archives 4. Programs/Grid 5. Seek 6. Occasions/Calendar 7. Vow 8. Inside Information

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PRNDI Webinars Last Thursday ï€\' Jan – April ï€\' 3 PM ET Jan 28: Intro with Tom Rosenstiel (Pew Project on Excellence in Journalism), Tim Davis (PRPD/IMA Public Radio Tech Poll), WSHU and Michigan Radio Feb 25: Systems, Staffing, Investment and Results: Georgia PB and North Country PR March 25: Leveraging National Content: WBUR and NPR April 29/30: Four expertise construct session in light of points to be chosen by webinar members

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PRNDI Webinar Approach Provide fundamental data. What\'s the deal with stations? What are they spending? How’s that working? Methodology Stations/News Directors where they are. Leave the vital open deliberations for different venues. Concentrate on moderate size

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