Why We Buy by Paco Underhill .


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Why We Buy by Paco Underhill. Chapters 3-7: The Mechanics of Shopping. Key Topics. Chapter 3: The Transition Zone Chapter 4: Bags/Baskets Chapter 5: Signs Chapter 6: Physical Flow Chapter 7: Seating . Transition Zone. What is it? Good ideas for the Transition Zone
Transcripts
Slide 1

Why We Buy by Paco Underhill Chapters 3-7: The Mechanics of Shopping

Slide 2

Key Topics Chapter 3: The Transition Zone Chapter 4: Bags/Baskets Chapter 5: Signs Chapter 6: Physical Flow Chapter 7: Seating

Slide 3

Transition Zone What is it? Smart thoughts for the Transition Zone Bad thoughts for the Transition Zone Field Trip Assessment??

Slide 4

Bags & Baskets Where are they (regularly)? Why?? Where would it be a good idea for them to be? Why?? Components of packs/Baskets?? Field Trip Assessment?

Slide 5

Signs Location Details (words, differentiate, clarity, and so on.) Directions versus General Information Field Trip Assessment?

Slide 6

Physical Flow Front Right Phenomenon Do You Walk Forward or Walk Sideways?? "Chevroning" Boomerang Effect Get to the Back! Dead Space?? Field Trip Assessment?

Slide 7

Seating "In the greater part of stores all through the world, deals would immediately be expanded by the expansion of one seat." "A seat says: we give it a second thought." Location? Why? Field Trip Assessment?

Slide 8

Review Chapter 3: The Transition Zone Chapter 4: Bags/Baskets Chapter 5: Signs Chapter 6: Physical Flow Chapter 7: Seating

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