Working with the UIC News Agency, Office of Open Issues.

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Working with the UIC News Agency, Office of Open Undertakings What we do Advise people in general and key groups of onlookers about: Exercises and achievements of workforce, staff and understudies UIC's qualities in educating, research, clinical consideration and open administration Advancing UIC
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Working with the UIC News Bureau, Office of Public Affairs

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What we do Inform the general population and key groups of onlookers about: Activities and achievements of personnel, staff and understudies UIC’s qualities in instructing, examination, clinical consideration and open administration

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Promoting UIC Work nearly with neighborhood, national and global news media Pitch UIC specialists for topical and breaking news stories Write news discharges and pitch unique UIC research, clinical stories, occasions, significant gifts, and so forth. React to request for specialists Keep the grounds group educated

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UIC News Bureau at your administration Provide news judgment on potential stories Schedule and arrange meetings Monitor news scope Provide media preparing Notify inner/outer crowds of media hits (Academy listserv, UIC day by day cuts, UIC In the News) Provide emergency interchanges bolster

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Types of Media Interviews Print and electronic media Most regularly by means of phone May oblige separate print photograph shoot Television – taped or live One-on-one with columnist or maker Two camera meeting Panel exchange (in studio) Radio– taped or live Via phone or in studio

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What makes an uplifting news story? To begin with, new, stunning, or surprising Patient or human interest edge Visuals photographs, innovation, research center, genuine patients that recount story Well-arranged master offer clear, straightforward clarification in “sound bites” make a short rundown of projectile points—the fundamental messages you need to pass on make a rundown of inquiries you may be asked

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When to contact the News Bureau We can just advance what we know. Call us whenever! Patient or human interest story : preceding treatment, methodology, or surgery with a specific end goal to get proper patient assent, foundation, and so on. Research discoveries : when composition has been acknowledged for production. We will help guarantee that embargoes are implemented and open discharge timetables are met. Occasion/stipend/honor : when date is planned and/or grant notice got so that outside and inward exposure objectives can turn out to be a piece of correspondences arrangement.

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How we disperse News discharges Headlines on the UIC landing page Archived on the News Bureau Web webpage, Podcasts Experts Guide for News Media Weekly news advisories Targeted pitches to media UIC News, grounds daily paper

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Working with Reporters Respond immediately and regard their due dates, notwithstanding when they appear to be irrational Develop affinity; examine the meeting subject Interviews are brief (yet frequently bring about positive presentation for University and division) Always expect you are on the record Avoid language and specialized terms Express excitement (or concern, sensitivity) Speak to put it plainly, straightforward sentences

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Working with Reporters Don’t encourage the amplifier Let the journalist end the hush Turn negative inquiries into positive answers Do not let the correspondent place words in your mouth Answer numerous inquiries each one in turn If interfered with, quit talking or tenderly ask that you be permitted to react Don’t conjecture; offer to check realities if important Correct false premises in inquiries Never answer a speculative inquiry. Restate an applicable message point rather

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“Bill of Rights” for Interviewees To know who is talking with you and which news association he or she speaks to. To be dealt with respectfully. To know the general push of the meeting so you can get ready. To know more or less to what extent the meeting will last. To know whether different visitors will show up with you on a board and what their parts will be. To have a News Bureau staff part exhibit if so fancied. To make your own tape of the meeting or to acquire one from the station.

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“Bill of Rights” for Interviewees To be permitted to reply without provocation or interferences, expecting your answers are brief and to the point. To decrease to answer an inquiry you don’t know the response to. To have a precise on-air acquaintance or with be appropriately recognized in print. To have the fundamental aim of your answers passed on. To make some you could call your own focuses notwithstanding your reactions to the reporter’s questions.

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Rights You Do Not Have To “take back” a remark as of now on the record, or to take it confidentially. Be that as it may, you ought to endeavor to revise any misquote of actuality when possible—even if it’s after the meeting. To audit a reporter’s story preceding distribution or his or her notes. News coverage morals and publication strategies of for all intents and purposes every single respectable new associations prohibit it. Be that as it may, you may demand to have a (print) journalist read back your quotes, and by all methods make yourself accessible for later illumination if necessary.

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Controlling the Message Create a short rundown of slug points—the fundamental messages you need to pass on. Make a rundown of inquiries you may be asked—including those you fear. Guide out and practice transitioning your reactions to the inquiries into proclamations of your messages.

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Delivering the Message: How to look Select a foundation that best delineates your story Check your appearance before going on camera Look at the journalist, however never at the camera Smile (when proper) Dress conservatively Avoid splendid white apparel, stripes or checks Avoid tinted lenses in the event that you were glasses

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Delivering the Message: How to look Keep signals to a base If situated, use “trick of the trade” Avoid sitting in a seat that stones or twists Avoid apprehensive propensities, for example, tapping a pen Do not look exhausted, gesture amid explanations you don’t concur with, or wipe your temples or nose Be watchful amid presentations and closings Critical focuses when crowd impressions are framed

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After the Interview Reporters may not know precisely when a story will run The feature, or teaser, may not correspond with the story – typically more exciting Don’t be excessively unrestrained in saying thanks to the columnist If the correspondent has committed a huge error, contact the News Bureau to talk

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