The Urgency of Youth to Sustain Winter Sports We are 12 years away from a major dip in participation if we don’t build up youth participation now.
Current Trends in Outdoor Recreation • 60% of 9 – 13 year olds do not participate in organized physical activity. • A 2008 report from the Center for Disease Control recorded a double-digit drop in participation in outdoor activities among youth aged 6 to 17 from 2006 to 2007. • A 2010 report from the National Wildlife Federation highlighted that today’s youth spend on average of 4-7 minutes daily outdoors participating in unstructured play. • By the time today’s youth attend kindergarten, they have watched on average 5,000 hours of television – enough time to earn a college degree.
Looking Forward: Projected Population Growth Next 25 Years
Projecting Forward: The Changing Face of America 1900s - 1970s 10-13% minority population 25 years ago 20% minority population Now 34% minority population 25 years ahead 46% minority population Source: US Census Bureau and Reach Advisors surveys of >30,000 core museum visitors from >100 museums
Current Majority Minority States Already majority minority (CA, HI, NM, TX + DC) Soon to be majority minority (AZ, GA, MD, MS, NY) + America’s youth population will be majority minority within 15 years
` Now: The Hispanic Market
Lower socioeconomic status is strongly linked to mental health problems More than 20 percent of children and adolescents have severe mental health problems, yet less than 20 percent receive treatment Mentally healthy children are more likely to experience academic success 17 of the nation’s 50 largest cities have high school graduation rates below 50 percent Source: Dr. Gil Noam, Harvard University, 2009; Study by America’s Promise Alliance, 2008. Mental Health Issues on the Rise
Emphasize character development Include mentorship opportunities Establish long-term relationships Collaborate with schools and school districts Engage in evaluative practices and measurable outcomes Reliance on a well-developed curriculum Leadership training programs Best Practices for Youth Development
Headquarters: Avon, CO Status: 501 (c)(3) Offers: Year-round & multi-year outdoor recreation programs to build self-efficacy Total Participants: 5,500 yearly 3,500 through snowsports and 2,000 through wilderness trips, teams courses, rock climbing, hiking and water sports What is SOS Outreach?
The SOS Participant • 8 – 18 years old • Need structure and consistency • Single-parent and/or low-income homes • May live with problems such as substance, physical and verbal abuse. • May have multi-generational involvement with the court system. • May struggle academically.
64% have a household income less than $40,000/year. 70% self-identified as ethnic minority. 26% have one or less adults in their household. 30% had no health insurance. 2009/2010 SOS Participant Demographics
Adventure Sessions (1-day) Winter options consist of skiing, snowboarding and snowshoeing. Summer options include teams courses, rock climbing, peak ascents, sailing, kayaking, surfing, paddle boarding, outdoor living skills, hiking and mountain biking. Academy Sessions (Multi-day) Winter options consist of the “Learn to Ride” snowboard and ski program, 10th mountain division hut trips, alpine skiing, telemark skiing. Summer options include Wilderness trips, base camp trips, 4th grade monument trips and rock climbing. SOS University Sessions (Multi-year) Students commit to a four-year snowboard and ski program, with each year requiring an increased commitment to community service and personal growth. SOS Programs(program options vary by region)
Graduate as junior mentor Week-long wilderness trips and four-year snowsport experiences Multiple day snowsports and overnight experiences Introductory Programs – One day hiking, climbing or snowsports SOS Programs Now Focus on Long-Term Character Development
Adult Interaction Positive Values Adventure Based Multi-Year Curriculum Expanded Partnerships Appropriate Boundaries Build Social Competencies SOS Encourages Year-Round & Multi-YearRelationships
Positive Impacts of Year-Round & Multi-Year Programming • Immediate operating savings to ensure that more of each contribution goes directly to programs. • Creation of year-round curriculum to increase positive program impacts. • Long-term relationships will be created with participants as SOS’ model across summer programs.
Character Development: 5 Core Values Courage Discipline Integrity Wisdom Compassion
SOS Participant Evaluative Outcomes • Comparative skiographics • Health impacts • Positive behavioral impacts • Increases in self-esteem • Potential for increasing the likelihood of better socio-economic status • Quantify potential long-term economic benefits to the snowsports industry
SOS Health Impacts SOS participants engaged in significantly more aerobic exercise and more sports than their peers. Self assessed health related to likelihood of continuing long-term in snowsports.
SOS Positive Behavior On average SOS participants scored higher than their peer group on measures of positive behavior
SOS Protective Factors Questions Developed by Dr. Peter Witt at Texas A&M, the protective factors questions are administered pre and post SOS participation. They were also measured in this survey. The scores increased significantly with time, suggesting a lasting effect of SOS exposure.
SOS Long-Term Program Impacts • The data conservatively indicate that 1 in 4 SOS participants will go to college and return to the sport as active participants. • They will do so with annual household incomes that are roughly 75 percent greater than non-degree holders. • They will enter the participant base at exactly the point were we need more youth and greater diversity, roughly 7 to 10 years from now. • There is a proven multiplier effect, therefore they are likely going to bring friends and family outdoors.
SOS Long-term Potential to Fill the Gap • Assuming they return to the sport in their mid-twenties, their cumulative lifetime value, in terms of only lift ticket revenue would conservatively be $30,100. • Looking at it at the individual level, for every one child that progresses through the SOS program, roughly $7,500 in lift ticket related revenue is generated long-term. • At its current size, SOS is putting roughly 6,250 additional visits in the pipeline every year. • At current average spend per day levels, that translates into roughly $6.2 million per year in incremental revenue to resorts.
Success Story “My son has benefited enormously from participating in the SOS program. He can explore challenges and friendships in an environment free from the pressures of school, and is recognized for what he brings to the team rather than by academic standards. SOS has helped him grow as a person, push his personal limits, give back to the community, learn skiing and interpersonal skills, and has contributed to building his confidence, self esteem and sense of self…SOS really gives him a chance to shine.” -Parent of a University Program Participant
SOS Outreach P.O. Box 2020 Avon, CO 81620 970.926.9292 email@example.com