Introduction to Electronic Commerce: Formats, Benefits, and Development Approach

This article introduces the concept of electronic commerce (e-commerce), including various formats, benefits, and development approaches. It also covers related topics such as cryptography, digital signature, website development, and case studies.

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About Introduction to Electronic Commerce: Formats, Benefits, and Development Approach

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1. Electronic Commerce 27/01/2007 Phaophak Sirisuk, PhD. Graduate School of Logistics Technology Mahanakorn University of Technology

2. Contents Introduction What is e-commerce? Jargons E-commerce formats Benefits E-commerce transaction Development approach TBD issues Costs Security issues Introduction Cryptography Digital signature Website Development Case Studies

3. What is e-Commerce? e-Business, e-Procurement, e-Readiness, e- Government

4. e-Business Jargons BI=Business Intelligence: EC=E-Commerce: CRM=Customer Relationship Management: CRM

5. e-Business Jargons SCM=Supply Chain Management: ERP=Enterprise Resource Planning: ERP

6. e-Commerce Formats Business to Consumer - B2C Business to Business B2B ( Supply Chain Management)

7. e-Commerce Formats Business to Government B2G e-Government Procurement / www.mahadthai.com www.customs.go.th Government to Consumer -G2C

8. B2B versus B2C

9. e-Commerce Communications ATM FAX Back ,

10. e-Commerce Benefits ( ) 24 7

11. e-Commerce Benefits

12. e-Commerce Transaction

13. Searching & Advertising

14. Ordering ( Shopping Carts) Amazon.com

15. Escrow Escrow Payment Systems

16. Credit Card Payment

17. Tangible Goods EMS Courier Intangible Goods Delivery

18. 1. 2. TBD Before Developing

19. 3. () 4. TBD Before Developing

20.

21. / Telephone Banking

22. e-Commerce Utilization 3 /

23. - e-Commerce Utilization

24. World Wide Web - - - ( Fax On demand System) - - - - - / - - - - - - - e-Commerce Utilization

25. ( /) - - - Server - - - - - - - - - - - - - Server - e-Commerce Utilization

26. ( One-time Costs) LAN HUB Server Costs

27. ( Continuous Costs) Costs

28. Computer Security Authentication & Authorization Confidentiality

29. Computer Security Integrity Non-repudiation

30. Cryptography (Encryption) (Decryption) (Confidentiality) (Authentication & Authorization) (bit) Symmetric Key Secret Key Cryptograph Asymmetric Key Public Key Cryptography

31. Secret Key Cryptography "" "" ( Cipher Text) " \ d-# )+" ""

32. Secret Key Cryptography

33. Public Key Cryptography "" " t* ) p@d " ()

34. Public Key Cryptography

35. - - - - - - Pros & Cons

36. Digital Signature ( Authentication)

37. Digital Signature

38. Digital Signature Process

39. Digital Certificate ( Digital Certificate) ( Certification Authority) 4 4

40. Website Development 1. 2.

41. 3. Website Development

42. 4. Website Development

43. Website Development

44. E-Commerce Businesses - AOL ( ISP) - Business Online - Pay Pal - Siamguru - Amazon - Thaigem - Greater Good - Yahoo - MERX - eCitizen - Egghead - Priceline - Paper Exchange - FoodMarketExchange E-Commerce Productivity - Dell - Cement Thai Online

45. America Online, Inc.

47. Profile America Online, Inc. AOL (www.aol.com) ISP (Value Added) 1985 (Information Technology) CompuServe Netscape Communication Corp 2001 AOL Time Warner Inc. AOL Time Warner Inc. 2000 AOL 15,000 23.2 MSN Microsoft 10

48. Business Models 4 AOL CompuServe AOL.com AOLTV ICQ (Web-based Communications Service) AOL Instant Messenger (AIM) Moviefone, Inc. AOL CompuServe - Block Buster

49. Revenues 2000 1999 1998 4,400 (63.9%) 3,321 (69.1%) 2,183 (70.1%) 1,986 (28.8%) 1,027 (21.4%) 566 (18.2%) 500 (3.7%) 456 (9.5%) 365 (11.7%) 6,886 (100) 4,804 (100) 3,114 (100)

50. Strength AOL AOL (Privacy Policy) AOL AOL

51. Paypal, Inc.

52. Profile Paypal Inc. ( www.paypal.com ) (C-to-C Payment) (P-to-P Payment) 1998 1999 3 100,000 Ebay

53. Customer Benefits (Transfer) Paypal 24

54. Revenues ( Fee ) $15 $15 * Premier $0.30 2.2% + $0.30 * 100

55. Revenues 2001 Paypal 7 Paypal 7,000 Paypal 160,000 8

56. Strength Paypal (Board of Advisory) (Encryption Technology) Paypal 7,000

58. Cement Thai Online

59. Profile (www.cementhaionline.com) ( ) 2541 2531 (Face to Face) (Proprietary) (Leased Line) (Update)

60. Profile 2541 (Holding Company) 2542 (Call Center) 2543 Web Base ( ) 2543 48,000 50,000 (Dealer) 600 300

61. Business Model CRM (Face to Face) (Call Center) (Internet) (Web Base)

62. Business Model ( ) (Salesman) http://www.cementhaionline.com (Account) (Password) (Internet Services) (Email Account) 1