Improving Enrollment through Resource Reallocation and Technology Integration

1. Clay Goodman, Estrella Mountain Community College Clay Goodman, Estrella Mountain Community College

2. Session Objectives Ideas to reallocate limited resources toward activities that increase enrollment How to integrate the Kuder system into the advisement process How to involve division and department chairs in the recruitment process How to use the data generated to expand current and develop future programs How to use the data in support of Carl Perkins IV goals

3. A little about Estrella Mountain One of the Ten Maricopa Community Colleges Opened in 1992 Currently serve approximately 13,000 students annually Steady enrollment growth Moving toward becoming a Learning College Working with League for Innovation consultants

4. A little more Strong relationships with feeder high school districts Currently provide One-Stop Student Services Have started implementing a Developmental Advisement Model

5. CCTI Experience Education Professions Pathway Helped develop an award winning program with one of our feeder school districts Arizona Department of Education Spotlight Award Using framework to expand pathway partnerships

6. Pathway Projects Expanded Pathways Education Professions New pathways Homeland Security Business and Finance Science, Math, Engineering and Technology Information Technology

7. Why Kuder? Access to our feeder high schools Mechanism to communicate with students and parents Parents can be involved Tool for advisors and counselors We can see what theyre saying and vice versa Career planning tools available Good career information

8. Why Kuder? Biggest reason Outstanding communication at all levels and in all directions

10. Recruitment Targets High School Students Grades 9 12 Community College Students In the system Returning Adults Baby boomers Match current skill sets with new interests

11. Complete career assessment(s) EMCC Contact Individual Group Recruitment Advisement Schedule building Enrollment Student Pathway

12. Our Communication Model Immediate Contact students via email Longer Term Letter Contact from call center Enrollment Packet Follow up advisement appointment Varied Recruiter contact at high school

13. Developmental Advisement Model Terry OBanion Comprised of sequential tasks Exploration of Life Goals Exploration of Career Goals Choice of Program/Major Choice of courses Scheduling of courses Kuder facilitates process at all levels

14. CCTI Estrella Mountain Version High High School School Community Community College College University or- University or- Career Career Educational and Career Planning Educational and Career Planning

15. High School Students Working with feeder high schools 9 th - 1oth Grade Career Exploration Summer bridge programs 11 th - 12 th Grades Career focus, Summer bridge and Dual enrollment opportunities

16. Career options available Pop quiz Which would you rather have your child earn an Bachelors Degree or a Associates Degree? Bachelors Degree Journalism (Reporter) Median Income: $28,860 90 th Percentile: $51,690 Associate Degree Nursing Median Income: $58,360 90 th Percentile: $78,180 Parents of High School Students

17. NEXUS Transition from High School to College Developmental Advisement introduction Continued Career Exploration Advisement Schedule building Career and Personal Development Internships, Externships, Career Work Experience High School Students

18. Data this academic year Just high schools 745 students 489 are 11 th and 12 th graders Top three interest clusters Finance Health Science Architecture and Construction We have contacted them all more than once

19. Community College Students Transition from High School to College Community College success strategies Faculty student interaction and communication Developmental Advisement Enhancement Career Exploration Student clubs Internships, externships Service Learning

20. University or Career Nexus Transition from school to university Visits to transfer universities Universities on our campus Transition from school to career Examples of how we can help Workplace behavior Soft skills

21. Arizona Influences Arizona Governors Office Governors P-20 Council Report: A Feasibility and Demand Study for the State of Arizona Arizona Department of Education Career pathway programs Seamless articulation between Secondary and Post Secondary

22. Arizona Governors P-20 Council Striving to align high school, college and work expectations to meet industry-specific skill sets in high-growth, well-paying occupations that will bring economic prosperity and industrial diversity to Arizona; Ensuring clear pathways for all students to obtain college degrees, regardless of point of entry.

23. Arizona Governors P-20 Council Report primary needs in health related occupations, teacher education and STEM fields. (p 28) Arizona needs to develop separate workforce development plans for: Nursing and allied health Teachers Engineers and computer scientists

24. Policy Issues Higher education policy in the state has been focused on institutions rather than the needs of the state and its citizens. (p. 34) Dual Enrollment No discernable state policy that establishes a clear purpose for dual enrollment arrangements. (p. 35) Arizona Governors P-20 Council Report

25. Carl Perkins IV GOAL 1: LOCAL PLAN FOR CTE Provide a Coherent Sequence Of Instruction in Career and Technical Education programs. Development of clear pathways students GOAL 7: NONTRADITIONAL TRAINING Promote preparation for nontraditional fields. Identification of students by career interest demographic information (AJS -26 females, Finance -23 females)

26. GOAL 10: ARTICULATION Link secondary and postsecondary Career and Technical Education programs including offering at least one Program of Studyfor secondary education students to participate in dual or concurrent enrollment programs or other ways to acquire postsecondary education credits . Targeted dual and co-enrollment opportunities GOAL 11: CAREER GUIDANCE Provide career guidance and academic counseling for Career and Technical Education students . Career guidance starting as early as middle school Carl Perkins IV

27. Additional Information Arizona Governors P-20 Council http://www.governor.state.az.us/p20/ Career Pathways as a Systematic Framework http://www.league.org/league/projects/ccti/files/S ystemic_Framework.pdf Clay Goodman goodman@estrellamountain.edu

28. I know you had a choice, so thank you for attending. Questions?