Maximizing Your Website's Visibility Through Effective Keyword Strategies

This article discusses the importance of keyword optimization, competitor analysis, website redesign, and Google Insight in achieving better visibility on search engines. It also provides guidelines for keyword expansion and selection, and presents a step-by-step process for optimizing your website's keyword performance.

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About Maximizing Your Website's Visibility Through Effective Keyword Strategies

PowerPoint presentation about 'Maximizing Your Website's Visibility Through Effective Keyword Strategies'. This presentation describes the topic on This article discusses the importance of keyword optimization, competitor analysis, website redesign, and Google Insight in achieving better visibility on search engines. It also provides guidelines for keyword expansion and selection, and presents a step-by-step process for optimizing your website's keyword performance.. The key topics included in this slideshow are Keywords Optimization, Competitor Websites Analysis, Website Redesign, Google Insight, Optimization Steps,. Download this presentation absolutely free.

Presentation Transcript

1. Search Engines & Portals by Premier Tech Yifu Diao| Feng Li | Song Luo | Thomas Tay | Vinod Vemuru Carnegie Financial Services

2. Keywords Optimization Competitor Websites Analysis Website Redesign Design Recommendation Outline

3. Keyword Expansion Keyword Selection Optimize with Google Insight Get Final Result Optimization Steps

4. Keywords Selection

5. Keywords Optimization

6. Keywords Optimization

7. Keywords Optimization

8. Optimization Result Finally we chose 17 optimized search terms and all the further search engine optimization are based on these terms Best Mortgage Rates Best Online Bank High Yield Savings Loans Online Online Banking Online Financial Electronic Check Low Interest Loan Refinance Mortgage Free Checking Account Mortgage Application High Interest Savings + Product Names

9. Competitor Website Analysis Criterias gmacbank flagstar ebank moneynowusa fineweb CFS Total Clicks 36 28 14 13 11 4 Multiple pages Yes Yes Yes Yes Yes No Keywords in meta tag No Yes No Yes No No Navigation bar Yes Yes Yes Yes Yes Yes Title tags contain keywords Yes Yes No Yes Yes No Sitemap Yes Yes Yes No No No Bold text Yes Yes Yes Yes No No Anchor text with keywords Yes Yes Yes Yes Yes Yes Title attributes in Links Yes No No No No No URL contains keywords Yes Yes Yes Yes Yes Yes Alt text in images Yes Yes Yes No No No Hidden text No No No No No No Links in footer Yes Yes Yes Yes Yes No Document Length Short Short Midium Midium Long Long Website Rank 1 2 3 4 5 9 We chose the top 5 competitor websites based on the total hits they fit into the top 10 ranks for each search term

10. Major Faults in CFS Site Layout Single page document = too many keywords in one page No interlinking system, no anchor links, no navigation bar Content No focus in keywords on pages Excess words that are irrelevant to core search terms Pages not optimized, no identification of keywords HTML Content No appropriate tags like

or alt text No META or title tags in use
11. Redesign Trace 7-page layout Content is as-is from the original site 7-page layout Content is as-is from the original site 1.0 1.0 2.0 2.0 Sitemap tags in HTML head element tags in HTML head element ALT text in images <TITLE> tag to anchor links Sitemap <META> tags in HTML head element <TITLE> tags in HTML head element ALT text in images <TITLE> tag to anchor links 3.0 3.0 Headers <h1>, <h2> tags Hyperlinks to site icon & image banner Headers <h1>, <h2> tags Hyperlinks to site icon & image banner 4.0 4.0 Site footer with links to all pages Site footer with links to all pages 5.0 5.0 Content are rewritten Content are rewritten 6.0 6.0 Cross site anchor links Cross site anchor links 7.0 7.0 Hidden DIV with hidden text Hidden DIV with hidden text 8.0 8.0 Hidden DIV with hidden anchor text & links Hidden DIV with hidden anchor text & links FINAL FINAL Remove irrelevant content & fine tune text Remove irrelevant content & fine tune text </span></p><p>12. <span><a href='https://data1.presentica.com/20004094/performance-improvement.jpg' target='_blank' >Performance Improvement</a> Average Score Average Rank </span></p><p>13. <span><a href='https://data1.presentica.com/20004094/performance.jpg' target='_blank' >Performance</a> Improvement </span></p><p>14. <span><a href='https://data1.presentica.com/20004094/version-1-0-subdivide.jpg' target='_blank' > Version 1.0 Subdivide</a> general page entry to separate ones Average Score </span></p><p>15. <span><a href='https://data1.presentica.com/20004094/version-2-0-sitemap.jpg' target='_blank' > Version 2.0 Sitemap </a> <META>, <TITLE> tags in Head element ALT text in images <TITLE> tag to anchor links <title> Free Checking Account - electronic check < meta name="description" content ="free checking account with free electronic check" />
16. Version 4.0
Carnegie Financial Services 2012 - The Best Online Bank < a href = "sitemap.html" title ="CFS sitemap">Sitemap < a href = "index.html" title ="best online bank">The Best Online Bank | < a href = "about.html" title ="about online banking">CFS Online Banking | < a href = "checking.html" title ="free checking account with electronic check">Free Checking |
| < a href = "savings.html" title ="high yield savings">High Yield Savings | < a href = "cds.html" title ="electronic ecds">eCDs | < a href = "sitemap.html" title ="CFS sitemap">Sitemap |
Changed headers to

,

tags Hyperlinks to site icon & image banner Site footer with links to all pages

eMortgages - The best mortgage rates

< img src= "images/accepted-payment.png" alt ="eChecking accepted modes" />

17. Version 4.0 Headers

,

tags Hyperlinks to site icon & image banner Site footer with links to all pages Average Score
18. Version 5.0 Content are rewritten Old... OLD
19. Version 5.0 Content are rewritten Old... NEW
20. Version 5.0 Content are rewritten Average Score
21. Version 6.0 Cross site anchor links < a href = "index.html" title ="best online bank">Home | < a href = "about.html" title ="about online banking">About Us | < a href = "checking.html" title ="free checking account with electronic check">Checking | < a href = "savings.html" title ="high yield savings">Savings | < a href = "cds.html" title ="electronic ecds">Investments & CD | < a href = "loans.html" title ="low interest loans">Loans| < a href = "mortgage.html" title ="refinance mortgage at best mortgage rates">Mortgages

Average Score

22. Version 8.0 Hidden DIV with hidden text Hidden DIV with hidden anchor text & links

free checking account with unlimited free checks and electronic checks eChecks eChecking best online bank personal loans

best mortgage rates from the best online bank issue electronic check and electronic checks with the free checking account plus high interest savings apply loans online

< a href ="checking.html" title ="refinance mortgage">refinance mortgage < a href ="checking.html" title ="refinance mortgage">refinance mortgage < a href ="checking.html" title ="electronic check">electronic check

Average Score

23. Final Version Remove irrelevant content & fine tune text Average Score

24. Design Recommendation Use keywords as often as possible Use images and JavaScript to conceal irrelevant content Use a sitemap Use footers with links to other pages in the site Use anchor text that link to other pages within the site Use machine readable alternatives such as alt tags for images Keep content in each page focused and concise Use hidden

elements to increase keyword count on the pages Look at competitors and other sites to validate your keyword selection Use Google Insights to help you choose better keywords Consider keywords that are specific to the target area Use and tags to describe your site with keywords Do these Use sitemap & footers with links to other pages in the site Use anchor text that link to other pages within the site Use <meta> and <title> tags to describe your site with keywords Use hidden <div> elements to increase keyword count on the pages Use keywords as often as possible </span></p><p>25. <span><a href='#' target='_blank' > Design Recommendation Avoid</a> these Redundant and irrelevant content Avoid redundant and irrelevant content Avoid writing more than one distinctive content into a single page Avoid writing more than necessary Be careful to not conceal keywords within images and JavaScript Avoid using too many out links to other pages outside your site Avoid overuse of the hidden <div> elements since they add to word count Avoid using extremely long pages of word content Do not try to be the top in everything, since it degrades overall rankings Avoid using common search terms that conflict with competition Avoid keeping your keyword selection too big or too limited Avoid going into optimization without a target audience or prioritization Avoid using a keyword selection that is not validated using tools or user studies Conceal keywords within images and JavaScript Using too many out links to other pages outside your site Keeping your keyword selection too big or too limited Going into optimization without a target audience or prioritization </span></p><p>26. <span><a href='#' target='_blank' >Thank you. Questions are</a> welcome Carnegie Financial Services </span></p> </div> </div>  <div class="col-lg-4 col-xl-4 col-xxl-4"> <ins class="adsbygoogle" style="display:block;" data-ad-client="ca-pub-6288788411413042" data-ad-slot="9569897901" data-ad-format="auto" data-full-width-responsive="true"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({});</script> <h3 class="mb-3">Related</h3> <hr class="mb-2"> <div class="row gx-3 position-relative p-viewrelated-list"> <div class="col-lg-12 col-md-12 col-sm-12 col-xs-12 no_padding leftborder"> <div class="tablist"> <div class="col-lg-12 col-md-12 col-sm-12 col-xs-12 no_padding" style="width:69%;">No related presentations. </div> </div> </div> </div> </div> </div> </div> </div> </main> <input type="hidden" name="doc_docId" id="doc_docId" value="20004094" />  <footer class="py-4 mt-auto"> <div class="container px-5"> <div class="row align-items-center justify-content-between flex-column flex-sm-row"> <div class="col-auto"><div class="small m-0">Copyright © Presentica 2023</div></div> <div class="col-auto"> <a class="small" href="/about">About</a> <span class="mx-1">·</span> <a class="small" href="/privacy">Privacy</a> <span class="mx-1">·</span> <a class="small" href="/contact">Contact</a> </div> </div> </div> </footer> <link href="https://fonts.googleapis.com/css2?family=Plus+Jakarta+Sans:wght@100;200;300;400;500;600;700;800;900&display=swap" rel="stylesheet" />  <link href="https://cdn.jsdelivr.net/npm/bootstrap-icons@1.8.1/font/bootstrap-icons.css" rel="stylesheet" /> <link href="/assets/css/custom.css" rel="stylesheet" />  <script src="https://cdn.jsdelivr.net/npm/bootstrap@5.2.3/dist/js/bootstrap.bundle.min.js"></script> <script> var loadHandler ={}; loadHandler.load = function(link,type,fun){ var elmnt = document.createElement(type); if(type =="script") elmnt.src = link; else if(type =="link") elmnt.href = link; if(fun) elmnt.onload = fun; document.body.appendChild(elmnt); }; var bLoadFirstTime = true; var bFirstTimeInteraction = true; document.onmousemove = document.onscroll = document.onkeydown = document.onclick= function(e) { if(bLoadFirstTime){ bLoadFirstTime = false; setTimeout(loadJquery,10); } }; loadHandler.loadMore = function(urlIn,callBack){ $.ajax({ type:'get', url: urlIn, success: function(dataOut){ if(callBack) callBack(dataOut);}}); }; //To load jquery function loadJquery() { loadHandler.load("/assets/js/jquery.min.js?v=1.1","script", function(){ loadHandler.load("/assets/js/view-handler.js?v=1.0","script",null); var js = document.createElement("script"); js.type = "text/javascript"; js.src = "https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-6288788411413042"; document.body.appendChild(js); if(typeof onjqueryload == 'function') onjqueryload(); } ); }; window.addEventListener('load', (event) => { if(bLoadFirstTime){ //bLoadFirstTime = false; //setTimeout(loadJquery,1000); } }); </script> <script> function searchByWord() { var strSearch = document.getElementById('searchBox').value.toLowerCase(); strSearch = strSearch.replace("/", "-"); strSearch = strSearch.replace(/ /g, "-"); window.location = '/search?q=' + encodeURIComponent(strSearch); } window.addEventListener('load', function(){ document.getElementById('searchBox').addEventListener('keydown',function(e){ if (e.keyCode == 13) searchByWord(); }); }); </script>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-9H4WD571RH"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-9H4WD571RH'); </script> </body> </html>