Maximizing Your Website's Visibility Through Effective Keyword Strategies


This article discusses the importance of keyword optimization, competitor analysis, website redesign, and Google Insight in achieving better visibility on search engines. It also provides guidelines for keyword expansion and selection, and presents a step-by-step process for optimizing your website's keyword performance.
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About Maximizing Your Website's Visibility Through Effective Keyword Strategies
PowerPoint presentation about 'Maximizing Your Website's Visibility Through Effective Keyword Strategies'. This presentation describes the topic on This article discusses the importance of keyword optimization, competitor analysis, website redesign, and Google Insight in achieving better visibility on search engines. It also provides guidelines for keyword expansion and selection, and presents a step-by-step process for optimizing your website's keyword performance.. The key topics included in this slideshow are Keywords Optimization, Competitor Websites Analysis, Website Redesign, Google Insight, Optimization Steps,. Download this presentation absolutely free.
Presentation Transcript
1. Search Engines & Portals by Premier Tech Yifu Diao| Feng Li | Song Luo | Thomas Tay | Vinod Vemuru Carnegie Financial Services
2. Keywords Optimization Competitor Websites Analysis Website Redesign Design Recommendation Outline
3. Keyword Expansion Keyword Selection Optimize with Google Insight Get Final Result Optimization Steps
4. Keywords Selection
5. Keywords Optimization
6. Keywords Optimization
7. Keywords Optimization
8. Optimization Result Finally we chose 17 optimized search terms and all the further search engine optimization are based on these terms Best Mortgage Rates Best Online Bank High Yield Savings Loans Online Online Banking Online Financial Electronic Check Low Interest Loan Refinance Mortgage Free Checking Account Mortgage Application High Interest Savings + Product Names
9. Competitor Website Analysis Criterias gmacbank flagstar ebank moneynowusa fineweb CFS Total Clicks 36 28 14 13 11 4 Multiple pages Yes Yes Yes Yes Yes No Keywords in meta tag No Yes No Yes No No Navigation bar Yes Yes Yes Yes Yes Yes Title tags contain keywords Yes Yes No Yes Yes No Sitemap Yes Yes Yes No No No Bold text Yes Yes Yes Yes No No Anchor text with keywords Yes Yes Yes Yes Yes Yes Title attributes in Links Yes No No No No No URL contains keywords Yes Yes Yes Yes Yes Yes Alt text in images Yes Yes Yes No No No Hidden text No No No No No No Links in footer Yes Yes Yes Yes Yes No Document Length Short Short Midium Midium Long Long Website Rank 1 2 3 4 5 9 We chose the top 5 competitor websites based on the total hits they fit into the top 10 ranks for each search term
10. Major Faults in CFS Site Layout Single page document = too many keywords in one page No interlinking system, no anchor links, no navigation bar Content No focus in keywords on pages Excess words that are irrelevant to core search terms Pages not optimized, no identification of keywords HTML Content No appropriate tags like or alt text No META or title tags in use
11. Redesign Trace 7-page layout Content is as-is from the original site 7-page layout Content is as-is from the original site 1.0 1.0 2.0 2.0 Sitemap tags in HTML head element ,
tags Hyperlinks to site icon & image banner Headers
,
tags Hyperlinks to site icon & image banner 4.0 4.0 Site footer with links to all pages Site footer with links to all pages 5.0 5.0 Content are rewritten Content are rewritten 6.0 6.0 Cross site anchor links Cross site anchor links 7.0 7.0 Hidden DIV with hidden text Hidden DIV with hidden text 8.0 8.0 Hidden DIV with hidden anchor text & links Hidden DIV with hidden anchor text & links FINAL FINAL Remove irrelevant content & fine tune text Remove irrelevant content & fine tune text
12. Performance Improvement Average Score Average Rank
13. Performance Improvement
14. Version 1.0 Subdivide general page entry to separate ones Average Score
15. Version 2.0 Sitemap , < meta name="description" content ="free checking account with free electronic check" />
16. Version 4.0 ,
Changed headers to tags Hyperlinks to site icon & image banner Site footer with links to all pages
eMortgages - The best mortgage rates
< img src= "images/accepted-payment.png" alt ="eChecking accepted modes" />
17. Version 4.0 Headers ,
tags Hyperlinks to site icon & image banner Site footer with links to all pages Average Score
18. Version 5.0 Content are rewritten Old... OLD
19. Version 5.0 Content are rewritten Old... NEW
20. Version 5.0 Content are rewritten Average Score
21. Version 6.0 Cross site anchor links < a href = "index.html" title ="best online bank">Home | < a href = "about.html" title ="about online banking">About Us | < a href = "checking.html" title ="free checking account with electronic check">Checking | < a href = "savings.html" title ="high yield savings">Savings | < a href = "cds.html" title ="electronic ecds">Investments & CD | < a href = "loans.html" title ="low interest loans">Loans| < a href = "mortgage.html" title ="refinance mortgage at best mortgage rates">Mortgages
22. Version 8.0 Hidden DIV with hidden text Hidden DIV with hidden anchor text & links Average Score
23. Final Version Remove irrelevant content & fine tune text Average Score
24. Design Recommendation Use keywords as often as possible Use images and JavaScript to conceal irrelevant content Use a sitemap Use footers with links to other pages in the site Use anchor text that link to other pages within the site Use machine readable alternatives such as alt tags for images Keep content in each page focused and concise Use hidden 25. Design Recommendation Avoid these Redundant and irrelevant content Avoid redundant and irrelevant content Avoid writing more than one distinctive content into a single page Avoid writing more than necessary Be careful to not conceal keywords within images and JavaScript Avoid using too many out links to other pages outside your site Avoid overuse of the hidden 26. Thank you. Questions are welcome Carnegie Financial Services Related