Joseph Kaswengi* - PDF Document
S URVIVAL ANALYSIS OF NATIONAL BRANDS VERSUS STORE BRANDS AT HARD DISCOUNTERS. Joseph Kaswengi* Université d’Orléans - Vallorem joseph.kaswengi@univ-orleans.fr Arnaud Riviere Université de Tours – Vallorem arnaud.riviere@univ-tours.fr Patricia Coutelle-Brillet
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