PAY-PER-CLICK - PDF Document
THE EXPERTS GUIDE TO PAY-PER-CLICK. CHAPTER 1: EFFECTIVE KEY WORDS. CHAPTER 2: STANDOUT ADS. CHAPTER 3: ACTIONABLE LANDING PAGES. CHAPTER 4: ADWORDS ADVANCED SETTINGS. CHAPTER 5: BING AND OTHER PPC AVENUES. CHAPTER 6: THE DISPLAY NETWORK. CHAPTER 7: ANALYZING YOUR PPC DATA.
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