Speaking Persuasively: The Art of Convincing Others
This guide covers the art and meaning of persuasion, from creating a persuasive message to honing speaking skills, and explores different methods of informing, including appeals to ethos, pathos, and logos.
- Uploaded on | 0 Views
-
isabel
About Speaking Persuasively: The Art of Convincing Others
PowerPoint presentation about 'Speaking Persuasively: The Art of Convincing Others'. This presentation describes the topic on This guide covers the art and meaning of persuasion, from creating a persuasive message to honing speaking skills, and explores different methods of informing, including appeals to ethos, pathos, and logos.. The key topics included in this slideshow are . Download this presentation absolutely free.
Presentation Transcript
1. SPEAKING PURSUASIVELY 15 © 2011 The McGraw-Hill Companies. All rights reserved.
2. ] [ What’s To Come » The Meaning and Art of Persuasion » Creating a Persuasive Message » Honing Your Persuasive Speaking Skills
3. ] [ The Meaning and Art of Persuasion » Persuasion is an attempt to motivate others to adopt or maintain a specific manner of thinking or doing • Beliefs • Opinions • Actions
4. ] [ Choosing a Method of Informing » Three forms of rhetorical proof • Ethos : Appeals to a speaker’s respectability, trustworthiness, and moral character • Pathos : Appeals to listeners’ emotions • Logos : Appeals to listeners’ sense of reason » Inductive reasoning » Deductive reasoning
5. ] [ Creating a Persuasive Message » We use various types of persuasive propositions • We influence beliefs with propositions of fact » Barack Obama was born in Hawaii » Flying is the safest mode of transportation » Solar power is not capable of meeting the energy demand in the United States
6. ] [ Creating a Persuasive Message » We use various types of persuasive propositions • We influence opinions with propositions of value » Fathers are just as important as mothers » Animal cloning is immoral » Our country is right to do anything it can to protect its citizens
7. ] [ Creating a Persuasive Message » We use various types of persuasive propositions • We influence actions with propositions of policy » The federal government should ban the use of human stem cells in medical research » Hate crimes against ethnic, religious, and sexual minorities should be capital offenses » Everyone should eat only locally grown, organic foods whenever possible
8. ] [ Creating a Persuasive Message » We organize persuasive messages in various ways • Problem-solving pattern » Establish that a problem exists and is serious » Establish that your proposed solution is possible, practical, and effective
9. ] [ Creating a Persuasive Message » We organize persuasive messages in various ways • Refutational approach » Present the main arguments against your position » Immediately refute those arguments » State your own position and argue for it
10. ] [ Creating a Persuasive Message » We organize persuasive messages in various ways • Comparative advantage method » Describe the problem » Identify various alternative viewpoints » Explain why each alternative viewpoint is deficient » Propose your own solution to the problem
11. ] [ Creating a Persuasive Message » We organize persuasive messages in various ways • Monroe’s motivated sequence » Generate attention » Identify the need » Describe how your solution will satisfy the need » Ask listeners to visualize how their situation will improve with your solution » Tell listeners what action you want them to take
12. ] [ Creating a Persuasive Message » Avoiding logical fallacies • Ad hominem fallacy • Slippery slope • Either/or fallacy • False-cause fallacy • Bandwagon appeal
13. ] [ Creating a Persuasive Message » Avoiding logical fallacies • Hasty generalization • Red herring fallacy • Straw man fallacy • Begging the question • Appeal to false authority
14. ] [ Honing Your Persuasive Speaking Skills » Adapt to your audience • Identify your audience’s disposition » Receptive audience » Neutral audience » Hostile audience • Neutralize hostility
15. ] [ Honing Your Persuasive Speaking Skills » Build rapport with your listeners • Interact with listeners before your speech • Maintain eye contact while you speak • Open with a story • Use humor when appropriate
16. ] [ Honing Your Persuasive Speaking Skills » Establish your credibility • Demonstrate your competence • Accent your character • Communicate with charisma
17. ] [ For Review » What does it mean to persuade? » In what ways can we craft a persuasive message? » Through what strategies can we hone our persuasive-speaking skills?
