Out of Home, Exhibitive, and Supplementary Media: Evaluating and Utilizing Advertising Opportunities
This chapter explores various forms of advertising beyond traditional print and broadcast media, including outdoor, transit, and exhibitive options. It examines the factors advertisers should consider when evaluating these options and provides insight into the pros and cons of each. The chapter also offers guidance on how to measure exposure and influence costs, as well as different types of supplementary media to consider.
- Uploaded on | 0 Views
-
luzia
About Out of Home, Exhibitive, and Supplementary Media: Evaluating and Utilizing Advertising Opportunities
PowerPoint presentation about 'Out of Home, Exhibitive, and Supplementary Media: Evaluating and Utilizing Advertising Opportunities'. This presentation describes the topic on This chapter explores various forms of advertising beyond traditional print and broadcast media, including outdoor, transit, and exhibitive options. It examines the factors advertisers should consider when evaluating these options and provides insight into the pros and cons of each. The chapter also offers guidance on how to measure exposure and influence costs, as well as different types of supplementary media to consider.. The key topics included in this slideshow are out of home advertising, transit ads, exhibitive media, measuring exposure, cost influences, packaging changes, supplementary media,. Download this presentation absolutely free.
