Intelligence by Measurement: A Strategic Approach to Performance Evaluation
This article explores the importance of measuring performance against objectives at the output, outtake, and outcome levels, and demonstrates how to set an effective strategy, handle naysayers, and determine if the strategy is working.
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About Intelligence by Measurement: A Strategic Approach to Performance Evaluation
PowerPoint presentation about 'Intelligence by Measurement: A Strategic Approach to Performance Evaluation'. This presentation describes the topic on This article explores the importance of measuring performance against objectives at the output, outtake, and outcome levels, and demonstrates how to set an effective strategy, handle naysayers, and determine if the strategy is working.. The key topics included in this slideshow are Intelligence by Measurement, Performance Evaluation, Business Results, Strategy, Naysayers, Outcome Levels,. Download this presentation absolutely free.
Presentation Transcript
1. Intelligence by Measurement Sean Williams
2. Whos this guy?
3. OK, so? Performance against objectives is best measurement Measure at the: Output (What did we do?) Outtake (What happened directly?) and Outcome levels (Business results)(
4. Demonstrating value is important, but How do you set strategy? Whats your process for explaining strategy? How do you handle naysayers? How do you know your strategy is working?
5. Measure for intelligence Test concepts and adjust Experiment at will Its a strategy, not a straitjacket!
6. You need AMMO Not that kind
7. You need AMMO Audience Message Method Objective AMO Audience Objective Message Method
8. Think, feel or do
9. Messages What do we have to say, show or demonstrate to attain our objectives? Be direct Be clear Omit needless words (go easy on descriptive words and phrases. See Strunk & White, Elements of Style ) Your objective determines the messages!
10. Methods How do we need to deliver those messages? Memo Email Video Face to face ? Think Objectives: What does the audience need to think, feel or do?
11. Audience Objective Method Message AMMO Grid
12. Contact Sean@CommunicationAMMO.com www.CommunicationAMMO.com Twitter: @CommAMMO LinkedIn: http://bit.ly/cfXvnU Office: 216-333-1615 Let CommAmmo help you with personal communication coaching as well as strategy, planning, writing, editing, measurement/evaluation, audits and surveys.
