Behind the Substance: What's all that stuff in "Perspective Source?" - PowerPoint PPT Presentation

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Behind the Substance: What's all that stuff in "Perspective Source?" PowerPoint Presentation
Behind the Substance: What's all that stuff in "Perspective Source?"

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Behind the Substance: What's all that stuff in "Perspective Source?"

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  1. Behind the Content:What’s all that stuff in “View Source?” • Hello my name is ? – why page titles matter • To meta tag or not to tag? • Urchin – it’s not just sushi anymore • Page descriptions that rock • And other ways to please the Gods of Google

  2. Why page titles matter…

  3. Why page titles matter… • Helps a user know where they are • Part of the SEO equation • Shows up in a bookmark

  4. Why page titles matter…

  5. To tag or not to tag, that is the ? • Meta-tag used to provide structured metadata about a web page – information about the information • Key words • Description

  6. To tag or not to tag, that is the ? • Meta-tag used to provide structured metadata about a web page – information about the information • Key words • Description

  7. Urchin is for searchin’

  8. Page descriptions that rock • …And why we need them • Show up in natural search results – more credibility • First impression of organization • Highlight page content in a short sentence • Help searchers decide page relevance before they click • Transmit key messages, even if searcher doesn’t visit • Set page apart from others that are similar

  9. Click on or move on? • 25 words (or less) that give your page Street Appeal Page Title Meta Description

  10. The code behind the scenes <head> <title>Internships - UW MBA Program - UW Business School - Seattle WA</title> <meta name="description" content="Customize your UW MBA to fit your career goals with courses, internship and project experiences, international activities, research, and a certificate or concurrent degree." /> Page Title Meta Description

  11. What happens when there’s no description Keywords, but no description <head> <meta name="keywords" content="asbe albers school business economics seattle university graduate students programs mba msf mib mpac master business administration science finance international business professional accounting"> <title>Graduate Programs Home Page</title> <link href="../parts/albers.css" rel="stylesheet"> </head> Page Title

  12. What happens when there’s no description Graduate Programs Home Page Page Title doesn’t identify school MBA Program, Interested? UW MBA Program Home - University of Washington Business School ... Description is a jumble of phrases from page content UW Business School Home Page - University of Washington, Seattle Graduate Programs Home Page MBA Program, Interested? UW MBA Program Home - University of Washington Business School ... UW Business School Home Page - University of Washington, Seattle

  13. How to please the gods of Googleand maybe Firefox too… • For best search engine results -- content, page titles and headers should use key words • Have other sites with high traffic link to your site • Main UW site • Journals • Newspaper articles / press releases