Skip this Video
2009 Group Advancement Workshop
2009 Group Advancement Workshop - PowerPoint PPT Presentation
2009 Group Advancement Workshop Motivation 2008 Tennis Interest Study 2009 Open Office Subsidizing The Office Arranging Process Office Sorts QuickStart Tennis Outline Issues/Contemplations Tennis Office Itemizing Indoor Tennis 2008 Tennis Investment Study Discoveries
Uploaded on |
456 Views
Presentation Transcript
2009 Community Development Workshop • Agenda • 2008 Tennis Participation Study • 2009 Public Facility Funding • The Facility Planning Process • Facility Types • QuickStart Tennis • Design Issues/Considerations • Tennis Facility Detailing • Indoor Tennis
2008 Tennis Participation Study Findings Conducted for: Conducted by: December 2008
Segment Definitions • New player: First year person has ever played tennis • Rejoiner: Started playing tennis again in the past 12 months after having stopped playing for at least 1 year • Continuing player: Has played tennis for more than 1 year • Frequent player: Has played tennis 21 or more times in past year • Total play occasions: Total number of times all types of players play tennis in a year
Key Findings • Total participation is up again this year (+7%) to nearly 27 million players from 25.1 million in 2007 • The number of frequent players is up (7%) to 5.62 million, from 5.25 in 2007 • Continuing players stand at 15.1 million (up 9% over 2007) • 5.9 million former players came back to the game in 2008, up 7% (+400,000) over a year ago • Total play occasions broke the 600 million mark for the first time (up 13% over 2007)
Total participation has reached nearly 27 million (+7% over 2007). Percentage of U.S. age 6+ population that played tennis in past year Total Participation: Played tennis at least once in past year
Frequent players now stand at 5.6 million (+7% over 2007 and +23% over 2003). Percentage of age 6+ population that played tennis 21+ times in past year Frequent Players: Number of players who have played 21+ times in past year
Tennis is doing a particularly good job at retention; the number of continuing players grew to 15.1 million, up nearly 9% over 2007 Percentage of age 6+ population that played tennis for more than 1 year Continuing Players: Played tennis for more than 1 year
Nearly 6 million former players—the most ever—came back to the game in 2008, up 7% over 2007. Percentage of age 6+ population that started playing tennis again in past year Rejoining Players: Started playing tennis again in past after having stopped playing for at least one year
Total play occasions broke 600 million in 2008(+ 13% over 2007 and +33% since 2003). Total play occasions among age 6+ population Total Play Occasions: Number of times all players play tennis