The Commercial center Business Recreation The Promoting Arrangement - PowerPoint PPT Presentation

the marketplace business simulation the marketing plan l.
Skip this Video
Loading SlideShow in 5 Seconds..
The Commercial center Business Recreation The Promoting Arrangement PowerPoint Presentation
The Commercial center Business Recreation The Promoting Arrangement

play fullscreen
1 / 13
Download
Download Presentation

The Commercial center Business Recreation The Promoting Arrangement

Presentation Transcript

  1. The Marketplace Business SimulationThe Marketing Plan MAR 4803 Dr. Axel Stock University of Central Florida

  2. Overview • Group assignment worth 15 % of your grade • Due by 6 pm on Thursday, March 23 • Please note the date change! • Period 5 decisions and peer evaluation due at the same time • E-mail Word document to sbaugher4@gmail.com • A sample Marketing Plan can be found on the Website (Assigned Readings, Wed, Jan 11)

  3. Overview • A separate decision memo for period 5 does not have to be submitted • Every student needs to e-mail a peer evaluation form to sbaugher4@gmail.com • form can be found on Website • Evaluation should reflect team members’ contribution to the team project including the Marketing Plan • Please indicate • Section No. • Game No. • Team No. (check WebCT if in doubt)

  4. Format • Font size: 12 pt. • Font style: Times New Roman • Line Spacing: 1.5 • Margins: 1 inch each

  5. Expectations • Marketing plan describes the situation in quarter 5 and is forward looking to period 8 • The plan should be well written and links between different parts should be established (cite when appropriate) • Back up your analysis with quantitative information • Illustrate your analysis with graphs and diagrams if possible • Create appendix and cite it in the main body

  6. Marketing Plan - Structure • Executive Summary • Situation Analysis • SWOT Analysis • Marketing Goals and Objectives • Marketing Strategies • Marketing Implementation* • Evaluation and Control* * Not required in paper

  7. Executive Summary • The executive summary is a summary of your Marketing Plan (thus it should be the last element written) • Provides an overview so the reader can quickly identify key issues or concerns related to the company and its Marketing Strategy • Only 1-2 pages long

  8. Situation analysis • Summarizes analyzes all pertinent information concerning YOUR business, the 5 C’s • Customers • Company • Competitors • Context • Collaborators • See class notes

  9. SWOT Analysis • Describe strengths, weaknesses, opportunities and threats • Discuss briefly how you plan to turnweaknesses into strengths and threats into opportunities (if applicable)

  10. Marketing Goals and Objectives • Outline your main goals and objectives for quarters 6-8 • Goals need to be • Measurable (!) • Time bound • Specific • Actionable

  11. Marketing Strategy • Discuss your Marketing Mix (changes) that you anticipate to make during quarters 5-8 • Cover all the 4 Ps • Consider and describe Pros and Cons of alternative strategies • Consider and discuss competitive responses

  12. Suggested group strategy for this project (1) • Develop Situation analysis • All relevant information (period 4 results) is available at 6 pm on Friday, March 3 • Each team member develops one section individually • Each team member analyzes the results from period 4 and develops suggestions for changes (for her core competency) • First team meeting

  13. Suggested group strategy for this project (2) • During team meeting the team finalizes decisions for period 5 • SWOT analysis is conducted • Goals and Objectives are finalized • During team meeting the team outlines and discusses future strategies (period 6 - 8) • Each team member develops one section of Marketing strategy for the Marketing Plan based on the discussion during the team meeting • Targeting, Product, Price, Promotion, Distribution • Second group meeting • Executive summary is written and document put together.