3D Visualizations with 3DAS A guide to the process and costs of choosing 3D “3DAS, LLC utilizes the very latest in technology to produce stunning, photo-realistic computer animations and renderings as well as other graphical presentations. We pride ourselves in delivering unsurpassed quality, on time and at highly competitive prices. Located in beautiful Sarasota, Florida, our studio is in the center of one of the fastest growing areas in the country - southwest Florida.”
How Would you Like to Sell Your Development? • WITH 3DAS, YOU CAN... • Reduce Bidding– 3D visualizations enable contractors to understand projects better and take the guesswork out of bidding. • Improve Marketing– 3D visualizations enhance marketing by giving viewers an eye-catching view of a project in multiple forms of media. • Improve Communication– 3D visualizations give viewers the ability to easily understand the most complex projects. • Improve Curb Appeal– Stunning, photo-realistic visualizations improve a project's elegance and style with the use of high-resolution prints. • Identify Design Flaws & Poor Color Schemes– 3D visualizations enable owners, architects, and developers to see design flaws early. • Win Government Approval– 3D visualizations take away the uncertainty and give local officials confidence in bidding in a project's favor.
Important Questions to Consider When Choosing 3D (The following questions help determine the overall cost of creating 3D visualizations and what we need before work can begin) What will be the scope of the project?Animation Still Rendering2D / 3D Site GraphicsInteractive Web Graphics What will be seen?Exterior and/or interior views?Level of Detail?Custom Furniture? What is the project timeline?When is the deadline?When will all required data be provided?Will there be any revisions? What data must have to begin?Plans, elevations, & sections in CAD format or in hand drawings What can be easily be changed at any time without additional cost?Textures (floor coverings, wall types, upholstery, etc)ColorsCamera views What aids the creation process?Photos of the project siteExisting color renderings by handMaterial samples (tiles, wallpaper, etc)Animation scripts as early as possible
How We Do 3D There are five major steps in the 3D design process CAD ConversionModelingTexturingLightingAnimation Scripting
CAD Conversion When starting with CAD drawings, we begin the creation process by taking all available data and discarding that which is not needed. When starting with hand-drawings we convert them to CAD drawings by scanning the images and tracing all pertinent features.
Modeling We begin the modeling process by importing the CAD data into our 3D animation software. We build structures in our software much like they are built in the real world. We start with a foundation, build walls, insert doors and windows, add a roof, place trim features, etc.
Texturing Next, we texturize our models using actual photographs from the material samples our clients provide or using images from our library of thousands which will match closest to the materials to be built with. In the example below, we use a simple paver image to replicate exactly what the front porch of our clubhouse will look like.
Lighting And then we say, 'Let there be light.' By carefully placing light sources throughout our scenes, we add the final ingredient needed for photorealism. With our 3D software we are able to achieve true photometric lighting and exact shadow simulation. We can show you what your interior scene looks like when lighted with three 100-watt light bulbs or what you exterior scene looks like at 3:42pm in Chicago.
Animation Scripts When a project calls for animation, we must place cameras in our scenes as we would in the real world. Capturing the project from just the right angle is critical in creating the desired atmosphere and showing all of the key elements. In the images below, you can see a line displaying the path the camera will follow to capture the sequence of images necessary to create an animation.
Overview of Costs 3DAS performs two main services: animations and still renderings. The cost of each is heavily dependent on the complexity of the project and the scope of the detail. In either case, the first rendering or the first minute of animation is significantly more expensive than additional renderings or animations. This is because the project only needs to be created (modeled) one time, and once completed additional renderings and animations can be created without having to repeat the creation process. The following slides provide a few examples of past projects, the scope of their design, and costs involved. The first series of images show exterior scenes…. …and are followed by interior scenes.
EXTERIORS This is an example of a project where the architect initially designed a single story clubhouse for his client. Upon seeing the completed rendering, the client directed the architect to redesign the clubhouse for two stories. One of the greatest benefits of 3D is the ability of a client to see their designs before construction begins and make any necessary design changes to suit their needs. Most people can not visualize a building from 2D architectural elevations. Rendering Services $_____ 1st rendering $____ each additional rendering Animation Services $_____ 1st minute $____ each additional minute
This is an example of where 3DAS blurs the line between virtual and reality. The structures and some of the vegetation in this scene are completely virtual and superimposed on a photograph. Rendering Services $_____ 1st rendering $____ each additional rendering Animation Services $_____ 1st minute $____ each additional minute
Whether your design is commercial or residential, 3DAS can provide you a perfect glimpse into the future of your project. Rendering Services $_____ 1st rendering $____ each additional rendering Animation Services $_____ 1st minute $____ each additional minute
Our models are meticulously crafted and include every detail specified in the architectural drawings. Nothing is overlooked! Rendering Services $_____ 1st rendering $____ each additional rendering Animation Services $_____ 1st minute $____ each additional minute
This is an example of an out parcel project where the restaurant was situated next door to a Home Depot. Rather than show the detail of the surrounding area, the client elected to use vegetation to mask the surrounding area and allow the viewer to focus on the new project. Landscape plans are often unfinished at the start of the 3D process and artistic enhancements of this kind are acceptable benefit of 3D. Rendering Services $_____ 1st rendering $____ each additional rendering Animation Services $_____ 1st minute $____ each additional minute
This is an example of a project where the client needed aerial photography so that that the 3D scene could be superimposed in an actual photo. Aerial photography is an example of an additional service that can be provided. Rendering Services $_____ 1st rendering $____ each additional rendering Animation Services $_____ 1st minute $____ each additional minute
This is an example of a project where there were only 3 different building types (including a clubhouse). When identical models are copied, the overall cost is greatly reduced, rather than creating each building uniquely. This is also an example of superimposing a 3D scene with satellite imagery. These were two of many images rendered for this project. Rendering Services $_____ 1st rendering $____ each additional rendering Animation Services $_____ 1st minute $____ each additional minute
INTERIORS 3DAS produces stunning, photo-realistic interiors that blend the boundary between real and virtual. Using the latest in 3D technology, we can take advantage of a relatively new process called ‘radiosity’, the bouncing of light. Notice in the top-right corner of this image how various colors bounce onto the white ceiling. Rendering Services $_____ 1st rendering (per room) $____ each additional rendering Animation Services $_____ 1st minute (per room) $____ each additional minute
3DAS creates images that instill emotion and make indelible impressions. Our goal is nothing less than true photo-realism with each scene. Rendering Services $_____ 1st rendering (per room) $____ each additional rendering Animation Services $_____ 1st minute (per room) $____ each additional minute
References Feel free to contact any of the below listed references. Company Name Website Contact Business City Office #
Contact Us We hope you choose to go 3D and consider 3DAS for your next project. Please call or email if we can be of any assistance. Call at 941-371-3DAS(3327) email at firstname.lastname@example.org or visit us at http://www.3das.com