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Link Seizes Primetime Offer

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  1. Cable Seizes Primetime Share 06/07 Primetime Season Review

  2. 06/07 HH PrimetimeShare Ad-Supported Cable Captures More Than Half Of Total TV Viewing – Up 2% From Last Year. -6% From Year Ago Note: Doesn’t Add Up to a 100 b/c not all viewing sources are listed. Source: CAB analysis of Nielsen Galaxy Live+SD . Official Season. Broadcast Gross=pgm level data.

  3. HH Primetime Shares By Season Cable Share Jumps 14% in Just Five Years Note: Doesn’t Add Up to a 100 b/c not all viewing sources are listed. Source: CAB analysis of Nielsen Galaxy Live+SD . Official Season. Broadcast Gross=pgm level data.

  4. Among Key Targets 06/07 A18-49 PrimetimeShare 06/07 A25-54 PrimetimeShare +5% From Year Ago +4% From Year Ago -8% From Year Ago -7% From Year Ago Note: Doesn’t Add Up to a 100 b/c not all viewing sources are listed. Source: CAB analysis of Nielsen Galaxy Live+SD . Official Season. Broadcast Gross=pgm level data.

  5. Ad-Supported Cable Ratings Outperform Broadcasts Seven Net Levels Across Main Advertising Targets 27% Above Broadcasts’ Level Source: CAB analysis of Nielsen Galaxy Live+SD . Official Season. Broadcast Gross=pgm level data.

  6. With Diminishing Viewing Levels Year After Year – Broadcast Continues To Loose Grasp As Viewers Of All Ages Flee Each Night Of The Week. Broadcasts’ Loss Is Cable’s Gain As Cable’s Niche Programming Captures Viewers Hearts – Especially During Monday & Saturday Nights.

  7. In 06/07 Season, Ad-Supported Cable Captures Adults 18-34 Primetime Gross RTG Percent Change: 06/07 v. 05/06 Source: CAB analysis of Nielsen Galaxy Live+SD AA%. Official Seasons. Broadcast=pgm level data. Sat=bdcst 5 & Sun=bdcst 6. All pgmg.

  8. Broadcast Lost Hold Of Its Female Viewers Each Night The Week Primetime Gross RTG Percent Change: 06/07 v. 05/06 Source: CAB analysis of Nielsen Galaxy Live+SD AA%. Official Seasons. Broadcast=pgm level data. Sat=bdcst 5 & Sun=bdcst 6. All pgmg.

  9. Broadcast Continues To Experience Double Digit Loses With Men Across The Board Primetime Gross RTG Percent Change: 06/07 v. 05/06 Source: CAB analysis of Nielsen Galaxy Live+SD AA%. Official Seasons. Broadcast=pgm level data. Sat=bdcst 5 & Sun=bdcst 6. All pgmg.

  10. With Broadcast Down Each Night Of The Week Across Practically Every Demo – Just How Low Are Broadcasts’ Ratings?

  11. 65% of Broadcasts’ Primetime Programming Earned Below a 3.0 In 06/07 06/07 Broadcast 7 Primetime AVG RTGs Source: CAB analysis of Nielsen Galaxy Live+SD AA%. Official Seasons. Broadcast=pgm level data. Sat=bdcst 5 & Sun=bdcst 6. All pgmg.

  12. Drill Down Even Further – 67 Out Of The 98 Cells Are Down 06/07 Broadcast 7 Primetime AVG RTGs Source: CAB analysis of Nielsen Galaxy Live+SD AA%. Official Seasons. Broadcast=pgm level data. Sat=bdcst 5 & Sun=bdcst 6. All pgmg.

  13. Cable Seizes Primetime Share 06/07 Primetime Season Review