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Zebralution

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  1. Zebralution Enterprise Ireland Dublin Oct 27 2005

  2. Introduction to Zebralution • Zebralution is is one of the leading digital distributors for independent music • founded in December 2003 in Germany • offices in the Ruhr area and Berlin • local representatives in several key territories • Exploiting music on the Internet and via mobile networks • 120+ label licensors from continental Europe, UK, US • 25,000+ tracks plus music videos, artist images etc. • 70+ licensees with 200+ online / mobile shops in North America, Europe, Asia, Pacific area

  3. The idea • Digital retailers lack the ressources to acquire content from and deal with hundreds of independent labels • Independent labels lack the know-how and ressources to keep up with new products and business models and liaise with hundreds of digital retailers • Zebralution is the missing link • we aggregate content from numerous independent labels and provide it to even more digital retailers • by pooling content from dozens of labels, we become as strong as a major company, but can still remain more flexible

  4. Do´s & Dont´s • what we do • license sound recordings from labels • gather music and meta-data from labels • sub-license sound recordings to Web and mobile service providers • deliver content to Web and mobile service providers • do retail marketing for our repertoire, i.e. promote tracks to the staff at iTunes & co. • what we don´t do • release records • operate our own download shop • provide technology or solutions for label websites

  5. Zebralution management team • Kurt Thielen • MD of Rough Trade Records / Zomba Records Germany for 20 years • marketing expert whose track record includes breaking acts from New Order and The Smiths to Backstreet Boys and Britney Spears in G/S/A • former member of German IFPI board • Sascha Lazimbat • background as music journalist (press and TV) and youth marketing consultant (adidas, Levi´s, Red Bull) • entertainment lawyer specialized in music & new media • former Head of Music & Video at Vodafone Germany (4 yrs. mobile experience)

  6. Mobile music personalization • Evolution of ringtones • Monophonic • Polyphonic • Realtones • Videotones • Other personalization products • Wallpapers • Animations • Themes • Ringbacktones • Colored calls 1999 2001 2003 2004 1999 2002 2003 2003 2005

  7. Mobile music entertainment • IVR-based services • Chart listening • Musical greetings • GPRS • Streaming of extracts of audio/video • Mobile jukebox • Progressive download • 3G • Full-track download • Full video streaming/download • Dual delivery full-track download • Mobile TV The 80´s? 2000 2003 2003 2003 2004 2004 2004

  8. Mobile service providers • Operators • Technology only • Walled-garden portals • „Web´n´walk“ open portals • Independents • On-portal listing • Print, teletext • Vouchers sold in stores • Direct-response TV 1999 2001 2005 1999 2000 2001 2003

  9. The role of technology • Handset penetration is key • Always on • Coloured screens • Multi-media features • Customized phones • Good codecs • 3G • Secure DRM • DVB-T receivers 2002 2002 2002 2002 2004 2004 2003 2006?

  10. What´s next • Next generation streaming services • Data-heavy services now possible • with advanced personalization, no need for GBs of phone memory • All-you-can-eat subscription services • Napster & Ericsson • Operators know how to market subscriptions • „remote control“ look&feel MobileTV • Scalable through DVB-T distribution and mainstream in time for WC 2006 • Branded 3rd party services on the phone • Musicload on T-Mobile, Napster and iTunes where? • i-mode relaunched

  11. To-do list for the industry • Don´t overdo phone customization • Customers will be frustrated when useful features are disabled • Self-regulate where necessary • Limitation of DR-TV and code of conduct for subscriptions are good examples • Get DRM right • It should enable new services, not restrict fair use • Introduce real PC inter-operability • Internet and mobile sector merge, so must technologies • Tailor offering to clearly defined target groups • Not every senior citizen wants 60 GB memory and 10 free downloads bundled into his plan • Offer realistic air-time pre-products to wholesale customers • Independent players might be need to make next gen services mainstream • Accept different strategies for different companies • Not everyone must follow every industry trend

  12. Thank you! Questions? sascha.lazimbat@zebralution.com +49 (0) 172 39 60 329