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FTD.de

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  1. FTD.de February 2008

  2. Product portfolio: Website

  3. High net profile Sociodemographic data on the users of FTD.de Index 72 % are men 148 66 % are 20-49 years old 137 54 % have an high education level* 250 53 % work in qualified and managerial professions** 230 38 % have an own net income of € 2.500+ 326 38 % Business elite1 231 17 % Young & educated elite2 438 10 % Urban elite3 736 9 % Top decision makers 800 Source: AGOF internet facts 2007-III, based on number of unique users per week * A-levels and higher ** Self-employed people, Freelancers, medium and senior executives, civil servants (higher grades) 1 medium and large size self-employees, medium and senior executives 2 25-39 years old, university degree 3 University degree, own net income EUR 3.000+, cities with more than 500 thsd. Habitants  top decision makers = self-employed with at least 6 employees, independent occupations, managerial staff or higher civil servants with university/technical college degree and a personal net income of at l least Euro 3,500 per months

  4. Almost on-level with handelsblatt.com Unique users per month Unique users in ’000 Source: AGOF internet facts 2007-III, Unique users in ’000. – Period: average month Basis: Total population (64.82 million)

  5. FTD.de is one of the leading business websites Unique users per week Unique users in ’000 Source: AGOF internet facts 2007-III, Unique users in ’000. – Period: average week Basis: Total population (64.82 million)

  6. At the forefront of business Business elite* Index Structural values in % 231 229 230 158 206 189 176 Source: AGOF internet facts 2007-III, Unique users in ’000. – Period: average week Basis: Total population (64.82 million) *medium and large size self-employees, medium and senior executives

  7. The management trusts in FTD.de Top decision makers* Top decision makers (`000) Source: AGOF internet facts 2007-III, Unique User in `000 - Period: average week Basis: Total population 64,82 mill. * Self-employed with at least 6 employees, independent occupations, managerial staff or higher civil servants with university/technical college degree and a personal net income of at least Euro 3,500 per months

  8. Business website users are predominantly male Gender – Unique users per week Index 148 143 150 54 59 52 Source: AGOF internet facts 2007-III, structural values shown in %, based on number of unique users per week Index vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)

  9. 118 65 158 133 129 67 160 114 157 114 130 68 FTD.de reaches the most attractive age groups Age groups – Unique users per week Structural values in % Index 69 68 64 Source: AGOF internet facts 2007-III, structural values shown in %, based on number of unique users per week Index vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)

  10. Education takes them to the top Respondent’s education – Unique users per week Structural values in % Index 82 80 77 161 178 181 312 299 337 Source: AGOF internet facts 2007-III, structural values shown in %, based on number of unique users per week Index vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)

  11. Car fanatics Respondent’s interest in cars – Unique users per week Structural values in % Index 229 198 209 144 143 144 137 131 129 Source: AGOF internet facts 2007-III, structural values shown in %, based on number of unique users per week Index vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)

  12. Eyecatcher Respondent’s opinion on cars – users in the last 14 days Structural values in % Index 233 215 209 608 417 378 175 96 99 Source: ComNet 11.0, structural values shown in %, based on number of users in the last 14 days Index vs. Total population ComNet 11.0 (potential: 55.13 million)

  13. FTD.de Sections

  14. Homepage Content: • Provides an overview of the top topics under Companies, IT Industry, Finance, Politics, Comments, Heads + Careers and Sport headings. • The home page leads with top news across subject headings, followed by the individual sections and their top news items. • The contents are updated several times a day as required by the news situation. Target group: • The home page is the central point of entry. In other words, it covers the full range of FTD.de users. • Given the large number of page impressions, it is especially suitable for campaigns aimed at extensive coverage. Advertising formats: • All standard advertising formats are available. • Promotional placements for the Online Special and, if appropriate, sub-channel special formats.

  15. Automotive Content: • Subdivided into the editorial areas driving reports, new models, practice tests, background, fascination and motor industry. • A used car reckoner and route planner and other useful tools round off the editorial services under sub-heading Service Tools. Target group: • Especially relevant for users who are interested in comprehensive coverage of the automotive because, for example, they are considering a purchase in this area. Advertising formats: All standard advertising formats are available.

  16. Format

  17. Wallpaper Characteristics: • The largest and most attention- grabbing advertising format. • Particularly suitable for campaigns in which branding targets or ambitious click targets are pursued over a short campaign period. • The format offers the widest range of design options by which to attract user attention. Technical data: • Format: individual, with or without background colour depending on design • Max. file size: c. 60 KB Booking options: Can be placed in all booking units. For further details visit www.quality-channel.de/public/werbeformen/uebersicht.php

  18. Video @ FTD.de

  19. FTD video formats • Since 2006 FTD.de has provided on weekdays as a multimedia add-on to the existing website video formats produced in-house in addition to video coverage of current events. • These exclusive FTD video formats are produced and presented by the FTD editorial department in the newspaper’s own TV studio. • With its video formats FTD.de keeps its users informed on latest developments in companies and the financial sector. • In the new video player FTD users enjoy in a comfortable screen resolution a good overview of all the latest videos in addition to the video that happens to be playing. • The new video player offer advertising partners advertising integration opportunities that consist of a combination of full-screen video and a standard superbanner ad as a reminder.

  20. FTD video format sponsorship – Advertising formats Advertising • Advertising partners have an opportunity to present themselves optimally in their own advertising video as an intro or outro (max. 10 seconds). • A 728 x 90 pixel superbanner in the video player as a reminder

  21. Sponsorship of FTD video formats – Sequence Customer’s advertising clip – intro sponsorship – User clicks • Customer’s video clip as a sponsorship intro • Max. 10 seconds Customer’s advertising clip – outro sponsorship – • FTD “Business a.m.” or “Thema des Tages” for example (approx. 2:30 minutes) • Superbanner as an advertising reminder • Customer’s video clip as a sponsorship outro • Max. 10 seconds

  22. Editorial content of FTD video formats Since September 2007 the FTD has produced in its new FTD television studio the new FTD video formats “Business a.m.” and “Das Thema des Tages.” • Business a.m. is the morning magazine for decision makers with an overview of relevant news that comes to the point and includes stock market prices and a summary of deadlines in the day ahead. • The “FTD-Thema des Tages” takes a more detailed look at an important topic of the day. The topics covered include: • Relevant issues from business, politics and the stock market • General interest topics with a business connotation • Sporting events of overriding importance or with a commercial context

  23. The cost of video format sponsorship FTD video format sponsorship Term: 1 month Media performance: 50,000 hits • Incorporation of the sponsor’s advertising video clip (maximum 10 seconds) • Customer’s motif in 728 x 90 pixel format • Intro/outro sponsorship with the partner’s video in all of the FTD’s video programmes • Superbanner in the video player Package price: €4,500.- • Qualifies for agency commission and discount

  24. Proposal

  25. Maserati Proposal • 1 month x Video Sponsorship Rate: €4,500 per month Guaranteed number of Ad Impressions: 50,000 per month • 3 weeks x Wallpaper format on Auto Section Rate: €7,000 per week Guaranteed number of Ad Impressions: 175,000 per week • 1 day x Wallpaper format on Homepage Rate: €10,000 per day Guaranteed number of Ad Impressions: 170,000 per day

  26. Maserati Proposal 1 month x Video Sponsorship €4,500 3 weeks x Wallpaper format on Auto Section €21,000 1 day x Wallpaper format on Homepage €10,000 GROSS TOTAL €35,500 Minus 10% Euroweb €31,950 CLIENT NET €31,950 Minus 15% Agency commission €27,157.50 AGENCY NET €27,157.50 Guaranteed number of ad impressions for campaign: 50,000 for Video Sponsorship 525,000 for Auto section 170,000 for Homepage

  27. Reference Clients on FTD.de

  28. Reference Clients in 2007 • Audi • BMW • Jaguar • Land Rover • Porsche • Lexus • Saab • Volkswagen • Opel • Mazda • Peugeot

  29. Lexus – Video sponsorship

  30. Porsche Wallpaper format, Sports section

  31. Porsche Skyscraper, Latest News section

  32. BMW Wallpaper format, Auto section

  33. VW Wallpaper format, Auto section

  34. Examples from Audi

  35. Examples from Audi

  36. Examples from Audi

  37. Examples from Audi