Investigate Minnesota 2010 Agreeable Promoting Program with KQRS-FM and kqrs - PowerPoint PPT Presentation

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Investigate Minnesota 2010 Agreeable Promoting Program with KQRS-FM and kqrs PowerPoint Presentation
Investigate Minnesota 2010 Agreeable Promoting Program with KQRS-FM and kqrs

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Investigate Minnesota 2010 Agreeable Promoting Program with KQRS-FM and kqrs

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  1. For more information, contact Sarah Burt 612-617-4033 Streaming Commercials:You can further promote your property by reaching out to our vast audience who listens to the station online (at by airing :30 or :60 second streaming commercials that feature your lodging property. Your commercial will rotate in all dayparts including the morning show. Price of this feature is $200 per 20,000 minimum impressions. :15 Second Live Produced Ads: If you’d like to take this one step further, you can promote your property in an even bigger way by showcasing your resort, B&B or hotel in a :15 second produced ad running on KQRS-FM. These ads will run 60 times over a four week period. The strategy behind this schedule is to target listeners who are in that “end of week” state of mind. W-F 6a-9a 3X per week x 4 weeks = 12X W-F 10a-3p 3X per week x 4 weeks = 12X W-F 3p-7p 3X per week x 4 weeks = 12X W-F 10a-10p 6X per week x 4 weeks = 24X Total price of this schedule is $9,900. It reaches 559,700 A25+ and average of 2.5 times and delivers 1,425,600 gross impressions over a four week period. The total price and the schedule can be divided equally between up to four participants. Explore Minnesota2010 CooperativeAdvertising Programwith KQRS-FM and • Online Video Featuring Your Lodging Property • This is available for a group of 2 or more participating resorts, B&B’s and/or hotels. If you have a pre-produced video featuring your property, we can showcase that video in a 300 x 250 cube ad rotating throughout our website. • Visitors can click on the video to link directly to your site to gain further information and make reservations. This can also serve as a way for you to build your email or direct mail database and can also serve as an outstanding bounce-back opportunity. Example: “We’d like to thank you for visiting Please visit us between September 7 and October 15th and receive 25% off your stay.” • 4 week cost of this program is $1500 total. It will deliver 100,000 gross impressions over 4 weeks. The 100,000 gross impressions and total cost of $1500 can be divided equally up to 4 ways. • As a Participant, You Provide: • A :30 second promotional video • A special bounce-back offer from your Lodging Property to contest registrants (optional) • Lead time to participate in this promotion: 2 weeks LODGING PROPERTIES Here is an opportunity for your Lodging Property to be featured in an on-air and/or online campaign on one of the most successful heritage radio stations in the country, 2009 Marconi Award Winner, KQRS. We have the ability to feature your property with: :30 second online video :30 or :60 second commercials streaming online Online bounceback offers from your resort, B&B or hotel :15 second produced ads featuring your property in a high reach schedule on KQRS • KQRS-FM Strong Points • KQRS-FM radio reaches 726,600 12+ listeners every week. • That’s approximately 1 out of every 3 people living in the Twin Cities! • This kind of loyalty and share of listenership is unlike anything in the country! • How does this happen? Heritage and outstanding programming! • We’re seeing the same kind of loyalty with our website, - consistently one of the most visited radio websites in the country! • STATISTICS (MARCH 2010) • 174.562 unique visitors - Unique visitors are counted only once no matter how many times they visit our site within the month. • 2,583,138 page views - A Page View is every time a different page is accessed within our website. • 103,641 streaming sessions - This is the total number of visitor requests to stream throughout the week. To stream is to listen live to the radio station through your computer or iPod.