Indus Adcom... …delivering performance & trust An Overview
Indus Credentials Genesis: Indus started in 1998 as a Sports & Outdoor media company and Indus Adcom Pvt Ltd. was incorporated in 2003 as a specialized OOH Media Buying Agency Strength: We have 16 branch offices & 32 exclusive & dedicated representatives across India. Turnover: FY 2008-09 was 25.00 cr. approx. Manpower: We have a strength of 60 qualified professionals in the stream of Media Planning & Buying, Campaign Execution & Monitoring and Client Servicing. Growth: Our year on year growth for the last 3 consecutive years has been almost 30%
Milestones… Launched “Idea” in Delhi circle (25% of the whole circle billing) in July’03 to an exclusive mandate of 6 circles in less than one year. Handled a single day launch in 170 towns of 3 circles of “Escotel” changing to “Idea” in Dec’04. Were appointed as an exclusive OOH partner for World’s No. 1 two-wheeler company -“Hero Honda” in Feb’03 in a multi-agency pitch. …..contd.
Milestones…cont. Got an exclusive mandate to handle “Pepsi” in northern and western region of the country against the regional buying. Retained “Radico Khaitan” for consecutive fifth year on an all time best buying pattern. We also take pride in retaining other prestigious corporate brands like Hero Honda, Steel Authority of India, Moser Baer, Monte Carlo, JVC to name a few for over 6 years. …..many more.
Our Strengths • Due to better payment structure to our vendors, as compared to the other OOH offshoot of mainstream agencies, we command better grip on the media as well as on the rates. Due to this strong hold on our vendors, we can buy more efficiently than any other agency today in India. • We have no parental patronage. All the clients we have achieved till date were on the basis of our own expertise/networking.
Our USP We cater our clients with:- • An outdoor investment plan based on benchmarks arrived post competition analyses • Buying that justifies and maximizes every rupee spent • A monthly update on competitors’ activities and spends • An e-reporting mechanism that makes available every data just when you need it • A dedicated team comprising account manager, Media planner (Central), Media operation team at each of the major centers
Media Planning and Buying • Transit Media • Buses • Trains • Metrol • Autos • Media Services • Planning • Establishing objective and benchmarks • Target analysis (demographic, psychographics) • Media Consumption • Market evaluation (media coverage, target penetration, relative cost and cost efficiency) • Media strategy development and optimal media mix • National and local media • Negotiation (Cost, added value, promotions)
Our Forte • Indus Adcom specializes in :- • Brand development • Out Of Home (OOH) • Billboards • Bus Q shelter • Pole kiosks • Unipole • Gantry • Ambient Media • Malls • Multiplexes
We are in August Company…. …..contd
Clients handled currently • Hero Honda • Jaypee Associates • SAIL • Monte Carlo • Pioneer Music Systems • Sennheiser • Moser baer • JVC
Acquisition • We acquired an INS accredited agency “Star Advertising in the month of December 2008 to be a part of the print and electronics media along with outdoors. • It is one of the leading INS & DAVP accredited Advertising Agency in India having sound and unparalleled infrastructure for 360 Marketing Communication / Advertising Solutions. . • We now have the requisite infrastructure and capabilities for the following functions: • Concept making, visualization, Designing and Implementation • Print, Electronic, Web & OOH Media Buying/Implementation • PR Activity • Direct Marketing • Marketing Communication / Advertising Solutions.
OOH Media Assets We also own some premium and strategic OOH MEDIA ASSETS in the following towns:- • Delhi • Gurgaon • Mumbai • Pune
Footprints Building a “National Network” for greater control & quicker response
We are at … Indus Adcom Pvt. Ltd.C4, Third floor, C Block MarketVasant Vihar, New Delhi 110017Ph.- + 91 011 43170266 -88Fax + 91 011 43170299www. indusadcom.com
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