Theme 6: Capturing worth in aggressive markets - PowerPoint PPT Presentation

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Theme 6: Capturing worth in aggressive markets

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Topic 6: Capturing value in competitive markets. A. Conventional view of imitator/innovator Reverse engineering & imitation Competitive tactics B. Capturing value as an innovator or imitator Co-specialized assets The evolving perspective on the use of secrecy, patents, lead-time

Uploaded on Apr 28, 2020 | 27 Views

Cleo Phelps

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Theme 6: Capturing worth in aggressive markets

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