Effective Advertising Techniques
This interactive guide will introduce you to some of the most commonly used advertising techniques in the industry. You will learn about Exaggerated Claims, also known as Glittering Generalities, that use phrases like "
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About Effective Advertising Techniques
PowerPoint presentation about 'Effective Advertising Techniques'. This presentation describes the topic on This interactive guide will introduce you to some of the most commonly used advertising techniques in the industry. You will learn about Exaggerated Claims, also known as Glittering Generalities, that use phrases like ". The key topics included in this slideshow are . Download this presentation absolutely free.
Presentation Transcript
Slide1Advertising TechniquesClick to Begin
Slide2ExaggeratedClaim Also known as “Glittering Generalities” • “world’s best” • “the greatest” • “works like magic” Click to Continue
Slide3•“you can’t buy a better product” Also known as “Doublespeak ” Vagueness • “natural and organic” • “new and improved” • “faster than fast” • “extra rich formula” • “lose up to five pounds” • “fights pimples” Click to Continue
Slide4Also known as“False Comparison” Unfinished Comparison • “has more pain- killing ingredients” • “costs less” • “acts twice as fast” Click to Continue
Slide5Also known as “Anonymous Sources”Claim that the product has scientific backing • “five out of six doctors recommend” Another version of this technique involves use of impressive-sounding words, often the scientific names of ingredients. Still another version involves a scientific-appearing demonstration of the product’s effects. • “research shows” • “laboratory reports prove” • “hospital-tested” Click to Continue
Slide6Offer of Reward• “special savings” • “once-in-a-lifetime bargain” • “free prize” • “free coupon” • “buy New You hand cream and get a bottle of New You shampoo free” Click to Continue
Slide7Use of a Testimonial• “These are my kids, and to keep them feeling fit, I give them Chew Food for breakfast.” A recommendation, either from a celebrity or from an apparently ordinary person who actually may be an actor, actress or model. • “After a hard day playing pro tennis, I like to shower with Super Clean soap.” Click to Continue
Slide8Indication that you will be leftout if you don’t buy the product Also known as “Bandwagon” • “millions use it” • “number one” • “just ask your friends” • “join the crowd” • “most frequently used” Click to Continue
Slide9Flattery• “Doesn’t it just make sense?” • “Of course this product is expensive, but aren’t you worth it?” • “People who know about quality choose our store.” Click to Continue
Slide10Also known as “Transfer”Implication that the product will turn you into a good- looking, popular and happy person • “If you’re tired of being a weakling, try the Muscle Bound pan and make girls look twice.” • “Ashamed of your thin figure? Try Add-on Bust Developer and end your worries. They’ll notice the difference.” • “With Carefree styles you’ll look as beautiful as you feel. ” This ends our presentation
