Controlling How the Cookie Crumbles: Strategies for Marketing Your Business
Learn effective marketing strategies from expert Deidre Malone of The Carter Malone Group. Gain insights into how to move your products off the shelf and control the fate of your brand.
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1. 1 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 1 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D The Carter Malone Group, LLC Controlling How the Cookie Crumbles The Cookies are Baked How Do you Move them off the Shelf? Presented by Deidre Malone The Carter Malone Group
2. 2 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 2 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D How are you going to market your new business? Controlling How The Cookie Crumbles Controlling How The Cookie Crumbles
3. 3 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 3 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D . Controlling How The Cookie Crumbles Controlling How The Cookie Crumbles Tactics Public Relations Marketing Advertising Social Media
4. 4 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 4 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D . Controlling How The Cookie Crumbles Controlling How The Cookie Crumbles Public Relations Simple and straightforward, this definition focuses on the basic concept of public relations as a communication process, one that is strategic in nature and emphasizing mutually beneficial relationships.
5. 5 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 5 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Public Relations Media Kit Opening Business News Release Media Placements Building the Brand Controlling How The Cookie Crumbles Controlling How The Cookie Crumbles
6. 6 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 6 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D . Controlling How The Cookie Crumbles Controlling How The Cookie Crumbles Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
7. 7 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 7 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Marketing (Grassroots) Email Blast Flyers/Postcards Blog Website Controlling How The Cookie Crumbles Controlling How The Cookie Crumbles
8. 8 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 8 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D . Controlling How The Cookie Crumbles Controlling How The Cookie Crumbles Advertising The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.:
9. 9 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 9 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Advertising Radio TV Print Ads Online Ads Billboards Social Media Ads Direct Mail Controlling How The Cookie Crumbles Controlling How The Cookie Crumbles
10. 10 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 10 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D . Controlling How The Cookie Crumbles Controlling How The Cookie Crumbles Social Media Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
11. 11 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 11 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Social Media Facebook Twitter Instagram Pinterest Controlling How The Cookie Crumbles Controlling How The Cookie Crumbles
12. 12 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 12 Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D How do you know which Tactic worked? You survey and ask. Controlling How The Cookie Crumbles Controlling How The Cookie Crumbles
