Vine vs Instagram: The Battle for Social Media Supremacy

2. Vine vs. Instagram January 2013 #loop, #selfie, #cute #lovephoto, #mephoto, #photooftheday Owned By Twitter Debuted June 2013 Facebook Video Length 6 Seconds 15 Seconds Video Editing NO YES Top Hashtags VINE INSTAGRAM Source: Advertising Age, based on company reports

3. Race to 100 Million A timeline of popular social media sites climb to reach 100 million users October 2010 LAUNCHED February 2004 February 2013 February 2010 May 2003 March 2011 March 2006 September 2011 HIT 100M January 2013 Still waiting, but hit 40M in Oct. 2013 Source: Advertising Age, based on company reports

4. Vine Was the Fastest Growing App in the World in 2013 Vine grew quickly in 2013, hitting No. 1 in the iTunes free apps chart in April, and continuing to skyrocket through Q3. User growth of the fastest-growing apps worldwide between Q1 and Q3 2013 Source GlobalWebIndex,

5. Image and Video Curators A Demographic Breakdown Among all internet users, the percentage who share either images or videos they found elsewhere online. Source: Pew Internet & American Life Project, Photo and Video Sharing Grow Online by Maeve Duggan. (http://www.pewinternet.org/Reports/2013/Photos-and-videos/Methods/About-this- Study.aspx) n=852 Interviews were conducted in English on landline and cell phones. The margin of error for results based on internet users is +/-4.0 percentage points.. 53% 42% 68% 54% 33% 17% AGE EDUCATION HOUSEHOLD INCOME 18-29 30-49 50-64 65+

6. Most Important Social Media Sites for Teens Instagram tied Facebook as the second most important site in Piper Jaffrays Taking Stock with Teens survey. Even more telling, Instagram grew 23% user share from 13% a year ago, while Facebook dropped to 23% from 42% a year ago. Source: Piper Jaffray, semi-annual study, Taking Stock with Teens, Fall 2013

7. Social Media Apps by Age Breakdown of U.S. usage of social media mobile apps on the iPhone, by age group, in August 2013. Base includes zero age skew as it relates to the overall iPhone population Source: Onovo Insights (http://insights.onavo.com/blog/wp-content/uploads/2013/09/Social-media-by-age.png)

8. Tracking Ad Engagement by the Second Nielsen NeuroFocus studies advertising and the brain. This chart is the brain activity of a person watching one 30-second TV commercial. Activity is charted using three key measurements: emotional engagement, attention, and memory. measurements are taken 500 times every second with EEG readouts identifying the more (highlighted in blue) and less effective portions of ads. Source: Nielsen NeuroFocus

9. Campaign Plans Social-video seeding firm the 7th Chamber surveyed agencies and marketers to gauge interest in the use of short-form video. Source: The 7th Chamber, respondents were a mix of agencies and marketers queried by the 7th Chamber. n=69 Do your clients plan to use Vine as part of their marketing strategy? On a scale of 1 to 5 (being highest) do you think that Vines are an effective way to reach your audience? Would you consider using a social distribution service for Vines? Industries represented by respondents to 7th Chamber survey: TECH AUTO FASHION CPG/FMCG TRAVEL LIFESTYLE 54.84% 30.65% 32.36% 46.77% 30.65% 46.77% 10.29% 17.65% 45.59% 22.06% 4.41% 1 2 3 4 5 NOT EFFECTIVE EFFECTIVE YES 44.93% MAYBE 30.43% NO 24.64% YES 62.69% NO 37.31%

10. Brands Already Busy on Instagram According to Simply Measured, 71% of the most recognized brands in the world have an Instagram account, and 57% of top brand marketers are now averaging at least one post per week. 40% OF THE 1,000 most-shared Instagram videos in June 2013 came from brands. 80 DIFFERENT BRANDS appear on Instagram including MTV, NBA, Peanuts, GoPro, EA Sports, HBO, Samsung, Nike, BMW, Disney, General Electric and Red Bull. MORE THAN 9 out of 10 SHARES of Instagram videos happen on Facebook. Note: Simply Measureds 2013 Instagram study analyzed Interbrand 2013 Top 100 Brands. Brand post and engagement averages exclude brands that were inactive during the study period. Data for the complete lifetime of each brand account was captured to provide comparisons between Q3 2012 and Q3 2013 for brand posts, as well as likes and comments that occurred on brand posts. This data comes from Simply Measureds social-media analytics and reporting platform. Source: SimplyMeasured (http://cdn.simplymeasured.com/wp-content/uploads/2013/10/Simply_Measured_Instagram_Study.pdf)

11. More Brands are Active and Building Large Audiences on Instagram According to Simply Measured, 71% of the most recognized brands in the world have an Instagram account, and 57% of top brand marketers are now averaging at least one post per week. Note: Simply Measureds 2013 Instagram study analyzed Interbrand 2013 Top 100 Brands. Brand post and engagement averages exclude brands that were inactive during the study period. Data for the complete lifetime of each brand account was captured to provide comparisons between Q3 2012 and Q3 2013 for brand posts, as well as likes and comments that occurred on brand posts. This data comes from Simply Measureds social-media analytics and reporting platform. Source: SimplyMeasured (http://cdn.simplymeasured.com/wp-content/uploads/2013/10/Simply_Measured_Instagram_Study.pdf)

12. Brands Drive 26% More Engagement via Photos than Videos % Above or Below Average Brand Engagement Note: Simply Measureds 2013 Instagram study analyzed Interbrand 2013 Top 100 Brands. Brand post and engagement averages exclude brands that were inactive during the study period. Data for the complete lifetime of each brand account was captured to provide comparisons between Q3 2012 and Q3 2013 for brand posts, as well as likes and comments that occurred on brand posts. This data comes from Simply Measureds social-media analytics and reporting platform. Source: SimplyMeasured (http://cdn.simplymeasured.com/wp-content/uploads/2013/10/Simply_Measured_Instagram_Study.pdf) % of Total Posts

13. Sample Brand Comparisons New Posts Per Day New Posts by Type Note: Simply Measureds 2013 Instagram study analyzed Interbrand 2013 Top 100 Brands. Brand post and engagement averages exclude brands that were inactive during the study period. Data for the complete lifetime of each brand account was captured to provide comparisons between Q3 2012 and Q3 2013 for brand posts, as well as likes and comments that occurred on brand posts. This data comes from Simply Measureds social-media analytics and reporting platform from Dec. 4, 2013 to Jan. 6, 2014. Source: SimplyMeasured (http://cdn.simplymeasured.com/wp-content/uploads/2013/10/Simply_Measured_Instagram_Study.pdf)

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