This article discusses the different stages of globalisation and the key factors for companies looking to expand globally. It also compares international with global marketing and provides case studies of successful global companies such as KFC, Sony, Swatch, and Mercedes-Benz.
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About Globalisation and International Marketing Strategy: Key Factors and Case Studies
PowerPoint presentation about 'Globalisation and International Marketing Strategy: Key Factors and Case Studies'. This presentation describes the topic on This article discusses the different stages of globalisation and the key factors for companies looking to expand globally. It also compares international with global marketing and provides case studies of successful global companies such as KFC, Sony, Swatch, and Mercedes-Benz.. The key topics included in this slideshow are International marketing strategy, globalisation, key success factors, global companies, stages of globalisation,. Download this presentation absolutely free.
